Zuckerberg Talks Creator Monetization, Says Facebook Won’t Take a Cut Until 2024
Mark Zuckerberg said Facebook and instagram are expanding their handful of monetization programs to more creators and won’t reduce creator earnings until 2024.
In a post on his Facebook page, Zuckerberg said Meta (the parent company of Facebook/Insta, which was also called Facebook) focuses on “updates that will help creators create more for the metaverse.”
“We are heading towards a future where more people can do creative work that they enjoy, and I want platforms like ours to play a part in making that happen,” he added.
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Over the past two years, Zuckerberg and Instagram have headed each other Adam Mosseri have doubled down on their communication about the importance of content creators to the continued existence of both platforms, and Facebook’s new revenue sharing policy turns some of that talk into action.
Facebook previously announced that creators would receive 100% of revenue from online events, subscriptions (similar to channel subscriptions on YouTube and subscriptions on Twitch), Newsletter (Facebook’s self-publishing/distribution service for writers), and Badges (Purchase feature to support an Instagram creator for live streams) until 2023. Now, Zuckerberg says he’s extending that zeroing policy for another year.
More creators can get bonus Facebook Stars and Reels
Facebook and Instagram are also developing a few monetization programs. Facebook starsa currency on the platform previously sold only for live streams, are open to all eligible creators who live stream, create VOD content or create reels, Zuckerberg said.
Previously, stars were only available to members of Facebook’s Level Up program and “managed partners”. by meta.
A spokesperson for Meta tells Tubular filter that starting this week, creators with at least 1,000 subscribers who are in markets where stars are sold and adhere to partner monetization and content monetization policies will be able to apply.
instagram Reels Play bonus program also opens. Zuckerberg wasn’t specific, but said more creators on Facebook will have access to the program — which rewards Reels creators with money if their videos meet custom monthly view count goals — and will be able to post their Reals on Facebook.
A spokesperson for Meta provided more details, saying US-based creators can apply for the program if they’ve created at least five reels and have a collective total of over 100,000 views in the past 30. days. (As with Stars, creators must adhere to partner/content monetization policies.)
Another extension: Instagram is allowing more creators to display NFTs on their accounts and plans to allow people to include NFTs in their Instagram stories via Meta’s SparkAR augmented reality platform. Facebook also plans to start doing NFT-in-bio, starting with “a small group of American creators,” Zuckerberg said.
As for new monetization methods, Facebook brings what it calls “interoperable subscriptionswhich is a feature that allows creators to give followers on other platforms, such as YouTube, Twitch, and Patreon, access to followers-only Facebook groups.
Zuckerberg also mentioned that Instagram is testing a Creator Marketplace “where creators can be discovered and paid, and brands can share new partnership opportunities,” but we’ve known that for a year now.