YouTube plans to launch video streaming service soon, report says

Alphabet Inc’s YouTube plans to launch an online store for video streaming services, The Wall Street Journal reported on Friday.

The company has renewed talks with entertainment companies about participating in the platform, which it internally calls a “channel store,” the report said, citing people familiar with the recent talks.

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The platform has been in the works for at least 18 months and could be available as early as this fall, the report adds.

Alphabet did not immediately respond to a Reuters request for comment.

As more consumers cut the cord from cable or satellite TV and switch to subscription streaming services, the planned launch will see YouTube join companies like Roku Inc and Apple in a bid to win a game. of the already crowded streaming market.

Earlier this week, The New York Times reported that Walmart Inc had been in talks with media companies about including streaming entertainment in its membership service.

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