YouTube Go is closing in August – TechCrunch
YouTube Go stops from August, Google has announcement this week. The lightweight Android app was first released in 2016 and features offline viewing and nearby sharing. Like other apps designed for emerging markets, YouTube Go includes a suite of features that take into account the high data costs, low signal strength, and widespread use of SD cards on Android devices. YouTube Go was first launched in India and later became available in over 130 countries around the world.
The company notes that since 2016 it has invested in improvements to the core YouTube app that make it perform better in emerging markets, while providing a better user experience. For example, the company has improved the performance of entry-level devices or those watching YouTube on slower networks. YouTube also plans to create additional user controls that help reduce usage for viewers with limited data.
YouTube recommends YouTube Go users to install the main YouTube app or visit the platform’s browser version. The company notes that the main YouTube app provides a better overall user experience compared to YouTube Go, and has user-requested features not available on YouTube Go, such as the ability to comment, post , create content and use Dark Theme.
“Using the main YouTube app, YouTube Go users will be able to participate in the creation and community and will have access to an overall improved user experience,” the company said in a statement. blog post.
One of the main features of YouTube Go is the ability to download and save videos for later offline viewing, which was intended to allow users who may not have internet access at all times to be able to access videos on the platform. Although YouTube’s main app supports offline videos, the functionality is locked behind the company’s Premium subscription. It looks like YouTube’s decision to shut down Go could be a way for it to push users towards its Premium offering, which is currently priced at $12 per month in the US and Rs.129 per month in India.
YouTube Go isn’t the only lightweight app to shut down in recent years, like Facebook close Facebook Lite in 2020. Facebook Lite was launched in 2015 to reach users in emerging markets, but was later shut down due to poor adoption, and users were told to use the main Facebook app instead. Additionally, Google, which is the parent company of YouTube, also recently turn off Chrome Lite mode feature designed to help users save on internet costs.
With low-end smartphones improving in both hardware and software over the years, it only makes sense that tech giants like Google and Facebook shut down their lightweight apps because they’re no longer as necessary as they once were. a few years ago. .