YouTube describes the main areas of interest for short films after the format’s first year [Infographic]
YouTube’s TikTok-inspired short video stream ‘Shorts’ launched a year ago, marking a key shift in focus for the platform, which has since become a significant growth element for the app.
Shorts actually launched last September, with Indian users being the first to gain access to the format. Following the TikTok ban in India last June, where TikTok served over 200 million active users, Facebook and YouTube saw an opportunity to fill the void and bring these orphaned TikTok users together with the introduction Instagram Reels and Shorts respectively.
Both have since gained significant traction in the Indian market, while Shorts launched for all US users earlier this year. So it hasn’t had a full year in the US market yet, but it’s probably been around longer than you might think, and YouTube has used that time to research what Shorts users want the most and how it can be done. evolve the in-line platform with the latest shifts.
In many ways, Shorts still lags far behind TikTok and Reels. Example: Just recently, YouTube added the “green screen” feature to Shorts, an option that has been available on the other two apps for a long time.
But the greater popularity of short films is helping to boost the use of short films, while YouTube’s recent introduction of its short film fund, which pays top short film makers based on content performance, could be another way to optimize the use of the option.
So what are YouTube’s top priorities for short films after a year of development? Check out the infographic overview below.