YouTube acts like the anti-Facebook



Welcome to Insider Weekly! I’m Matt Turner, co-editor of business at Insider.

YouTube is a trillion dollar tech giant that you probably rarely think about. It is deliberate.

The video giant, part of tech giant Alphabet, has a global audience that watches over a billion hours of video every day. In the first half of this year, it recorded $ 13 billion in revenue. As a stand-alone company, it would be worth $ 1,000 billion, according to an analyst.

And yet, as Jeff Bezos, Mark Zuckerberg and Alphabet boss Sundar Pichai faced grills on Capitol Hill, YouTube chief Susan Wojcicki kept herself and her media empire at the headlight gap.

In their post this week, Hugh Langley and Rob Price spoke to insiders about how YouTube actually works, how Wojcicki was able to bypass the scrutiny, and how long it lasted. Read on to get the inside story of their reporting.

Also in this week’s newsletter:

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How YouTube avoided Facebook’s scrutiny


Google executive Philipp Schindler said the “switch to online video and streaming” was key to the company’s success

Sean Gallup / Getty Images

Hugh Langley and Rob Price take us behind the scenes of their report on how Susan Wojcicki made YouTube a behemoth.

What made you start to get interested in YouTube right now in Big Tech?

Rob: YouTube is fascinating because it has 2 billion users, but it’s often completely excluded from discussions on social media and Big Tech. Almost only among the top tech leaders, CEO Susan Wojcicki has never testified before Congress. We wanted to understand how she handled this and how YouTube really makes decisions.

How did you approach the reporting of this story together?

Hugh: We started out by sketching the general outlines of the story and the questions we wanted answered. We then spoke to dozens of people – employees, creators, external stakeholders. Reporting was constantly evolving, but we had a lot of communication throughout the process – and a lot of spreadsheets.

What’s one of the most surprising things you discovered in your story?

Rob: One thing that really struck me was how much of YouTube’s essential infrastructure for making policy decisions came into being relatively late in its existence. It wasn’t until 2017 – after a major boycott of advertisers – that it launched its internal political council to make decisions on controversial content, as well as an internal blacklist of terrorist groups and other dangerous individuals. .

What should readers take away from this report?

Hugh: A big point to remember is the delicate balance that Susan achieves. The other is the reach of YouTube. We all know that billions of people use YouTube, but it also has a disproportionate influence on other platforms such as Facebook. This makes eradicating harmful content an even greater responsibility.

Read the full report: YouTube CEO Susan Wojcicki has built a $ 1,000 billion video empire by avoiding scrutiny and not acting like Facebook.

Grow up (on Zoom)

Two little children dressed as office people with a phone and a laptop.

RichVintage / Getty Images

The pandemic has pushed office life out of doors, and Gen Z is ready to work remotely forever. But much of the way people grow, mature, and learn to cope with interpersonal challenges has historically occurred in the workplace.

As our senior correspondent Rebecca Knight reports, young people will now have to learn how to become adults on Zoom.

People grew up at work. Here is what is happening now.

Viewers want to sell their shows to streaming giants

Apple TV +, Disney +, Netflix, Hulu, Amazon and HBO logos flying towards the center of a TV.  A hand holding a remote control is pointed towards the center.  The background is purple with a distorted texture on it.

Apple; Disney +; Netflix; Hulu; Amazon; HBO; Initiated

The launch of new streaming services has shaken the Hollywood hierarchy of major television buyers. According to entertainment industry insiders, HBO is the creative holy grail for pros – surpassing

and others like the most desired TV show landing spot.

Creators who sell to HBO know they’ll get promotion and rewards, although Apple TV + attracts A-List stars. Disney, Netflix and

also have their own attributes.

18 TV gamers reveal where they want to sell their shows – and why.

Zillow arouses concern


Rafael Henrique / SOPA Images / LightRocket via Getty Images

Zillow put a home purchase on hold for the remainder of the year, leading some to speculate on his algorithm. Insider searched less than 100 listings and found 30 homes Zillow was selling for less than he paid for.

Zillow’s losses highlight the small margin for error in an environment in which house prices rose to levels not seen since the run-up to the 2008 financial crisis before cooling off.

These five houses he bought explain what is going on.

More reads this week:

Invitation to a sponsored event: We are in the midst of the Great Resignation. Join us on November 4 at 12 p.m. ET. for a virtual event presented by Facebook Workplace to learn more about creating effective hybrid cultures, transforming workflow, and more. Register here.

Compiled with assistance from Phil Rosen.


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