YouTube 2022 Updates and Features You May Have Missed
Since its launch in 2005 by former PayPal employees Chad Hurley, Steve Chen and Jawed Karim, millions of people have watched, re-watched and shared YouTube videos from around the world. It now operates as one of Google’s subsidiaries, having bought YouTube in 2006.
The powerful content distribution platform encourages people to connect and inspire others through small and large content creators and advertisers. More so, YouTube spares no effort to improve its software with the latest features and updates for the masses.
For example, since Google strengthened its algorithm and added YouTube videos to search results, more and more people have migrated to YouTube. With the rise in popularity, various companies and influencers are making fortunes by attracting audiences to their YouTube channels.
According to YOUNeal Mohan, YouTube’s Chief Product Officer, said, “Each of these updates is based on extensive discussion and data, as well as feedback from the entire YouTube community.”
With updates for creators and viewers, YouTube certainly knows how to improve user experience and keep its audience engaged.
Here are all the YouTube updates and features you may have missed
Improve monitoring functionality
Under supervised accounts, parents can choose a specific content setting to restrict full access to videos and music, which can be searched and played by children under 13. They can also opt in to the features, default account settings, and advertisements they want their children to see.
To further support parents, in January 2022, YouTube announced that these supervised accounts can now use the video-sharing platform, on eligible smart TVs and other devices such as smartphones, laptops, computers and tablets as an app or through the web browser. Kids with supervised accounts can also access YouTube Music as an app as well as the website.
Additionally, in the US, parents with supervised accounts can even use YouTube, YouTube Kids, and YouTube Music on Google Assistant-enabled devices.
Presentation of the shorts
Short videos have taken the internet by storm. Be it Instagram Reels or Facebook Reels, the demand for micro video content keeps increasing day by day as people prefer to watch short videos. YouTube has also decided to integrate this into its platform in 2020, in the form of “Shorts”. According to his official blogYouTube Shorts has been hugely successful with 5 trillion all time views.
To support this growth, in February all Android devices were enabled to create short films by importing horizontal video clips of 60 seconds or less from their device gallery.
In March, this feature was improved on iPhone, according to which one can improve the lighting when recording a short film. To find the “Lighting” icon on your iPhone, you need to tap on the “More Reduce” option on the camera toolbar. Moreover, you can also edit your video clip in real time now. All you have to do is press the “Retouch” magic wand on the camera toolbar and enjoy skin smoothing effect on your phone. Both features remain until you manually disable them.
Moreover, now you can watch Shorts on your computer, laptop, tablet and mobile phone. If you’re using a tablet or your phone, you can watch Shorts by tapping the Shorts icon at the bottom of the YouTube app or browser screen.
Improve YouTube Studio editor
To further support video content creators, YouTube updated its Studio Editor feature in February with some optimizations. Users can now add video thumbnailsend screens, audio tracks and fact sheets on their videos easily.
You can also trim and blur the videos accordingly. The purpose of this refinement is to streamline the video editing process for the respective YouTube channel.
Empowerment of subtitle editors
According to Youtube“The Caption Editor is a new channel permission in YouTube Studio that lets creators delegate the creation of captions on their channel to others.”
In April, access for subtitle editors was improved with certain measures. Creators can allow their loved ones to add and edit subtitles on their videos and also change the video subtitles initially set to a default language.
New Search tab
Creators can now use YouTube Analytics to gauge how their channels are performing based on expected metrics and create content that will appeal more to their audience.
Last month, YouTube introduced a new “Search” feature that lets you know what your viewers and audience have been searching for in the past 28 days. You can also get insights like similar channel searches, content gaps, and search volume for each term categorized into low, medium, and high, which can then be filtered by geography and language.
To get this information, log in and click “Analytics” in the left menu of your YouTube studio account. After that, select “Search” and type any topic or term in the search bar to get started. You can also view search items you’ve saved, view Google Trends, report or unsave a search item.
YouTube will introduce this feature to other languages in the coming months.
As a creator, you can moderate potentially inappropriate comments on videos with a new optional setting in YouTube Studio.
In the optional “Increase strictness” setting, you can keep more comments for review, especially when creators find potentially inappropriate content on their channels and want to avoid it.
In April, YouTube strengthened its harassment and cyberbullying policy regarding the sharing of personally identifiable information. Under this, you can no longer share anyone’s medical records and other personal information.
It also created a new guideline called “Inappropriate Content for Children and Families” to tailor child-friendly ads. It is divided into three categories: “Content that encourages negative behavior”, “Adult content intended for children” and “Shocking content intended for children”.
Feature and Hero Image Credit: YouTube/Facebook