Why Twitch streamers are migrating to YouTube
For much of the decade, Tic has remained one of the most dominant live streaming platforms in the industry. After all, Twitch is home to some of the biggest names in gaming, such as xQc, Amouranth, Ninja, and Pokimane. The website has 140 million monthly active users.
However, in recent months, many well-known streamers have left Twitch for YouTube. Although it’s been done before, given that CourageJD was one of the first notable content creators to make the transition in 2019, the overflow of announcements over the past year has come as a surprise to some. With the list of streamers changing platforms ever growing, it has led some to question the reasoning behind these moves.
Why streamers are leaving Twitch
There’s no single reason why popular streamers leave Twitch, especially since each person has their own unique situation. However, there were many shared elements that prompted these content creators to be taken under the wing of YouTube Gaming, although some opposing streamers were candid in that they believe the move to YouTube is selling itself.
The first major reason is the financial security offered by YouTube. By paying streamers a certain amount of money to be exclusively on their platform, it ensures that streamers don’t have to worry about how many donations or subscriptions they have earned in a month. Valkyrae commented on this after her move, saying that she could only have one viewer, and it wouldn’t matter. On the other side, popular streamer xQc said it would cost YouTube $1 billion to get it exclusively.
The second aspect concerns how Amazon has sometimes treated its content creators. In the past, creators have been upset by what they saw as unfair Twitch bans, feeling like the platform wasn’t listening to their advice. DisguisedToast, for example, left Twitch for two years to stream on Facebook Gaming due to the pay gap. Twitch was only offering him 1/30th of what Facebook and other sites were willing to give him. In contrast, Valkyrae said she thinks “the YouTube team is…very caring, supportive, and listening to [her] feedback.”
The third reason is more circumstantial for each streamer, but revolves around the fact that these social media stars have a better chance of building a community and brand on YouTube. They can upload entertaining videos to their channel, create community posts, and sell merchandise all in one place.
Interestingly, Ninja recently ended his Twitch exclusivity as he plans to stream on all available platforms. This information has some wondering if this means that YouTube has offered him a deal that will allow him to earn more on their platform, as long as he primarily streams on their site.
Main streamers who left Twitch for YouTube
A list of notable streamers who left Twitch to stream exclusively on YouTube include:
- CourageJD – November 5, 2019
- Valkyre – January 13, 2020
- LazarBeam – January 13, 2020
- muselk – January 13, 2020
- Dr disrespect – August 7, 2020
- Dr Lupo – August 30, 2021
- TimTheTatman – September 1, 2021
- Louis – November 29, 2021
- Sykkuno – May 2, 2022
- LilyPichu – July 7, 2022
- Myth – July 11, 2022
- FaZe Swagg – September 1, 2022
- Fuslie – September 6, 2022
Sure, Twitch is still one of the most popular streaming websites, and it will likely remain so for quite some time. It’s clear that YouTube is doing its best to compete with Amazon’s service by hiring big-name streamers and apparently accomplishing what Microsoft Mixer couldn’t. If YouTube manages to maintain this pace, it may result in a streaming directory to match that of Tic.
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