What is Instagram for Business and how can you start using it?

Instagram business accounts do not require any type of official status or verification and offer great benefits to anyone who wants to market their brand or product on the social network.

Instagram is one of the leading photo-based social media platforms, but it does more than just keep you up to date with what your friends or family are posting. Many users, including influencers, businesses and entrepreneurs, also use the Facebook-owned social network, such as a tool to spread your brand or your product.

So, if you want to use Instagram for any type of marketing action, you must have a business account on the platform. Therefore, in this article, we are going to help you by telling you everything you need to know about Instagram business accounts and how they work.

What is an Instagram business account?

Instagram business accounts allow you to give more exposure to your brand or business.

An Instagram business account is the Instagram version of a Facebook page. It tells Instagram that you’re using the platform for some type of marketing (even if it’s not for a conventional business) and lets you access a series of functions that personal profiles do not have, for example:

  • The ability to boost messages.
  • You can add links to your stories, as long as you have at least 10,000 subscribers.
  • Take advantage of features like Shoppable Listings, which let you sell directly from your messages from instagram
  • The possibility of add accounts as partners branding that they may post on your or your company’s behalf.
  • possible options of Check.
  • Clickable CTAs to take you to people on your website, make appointments in the app and much more.

The benefits of an Instagram business account are essential if you want successfully market your brand and track the impact of your campaigns.

How to create or convert to a business account

To get your business account on Instagram, you can either create a new account or convert a personal profile to a business account. If you already have an Instagram account with some momentum and want to turn it into a business account, just enter the settings menu and scroll down until you see the option Switch to a business profile. You’ll then be prompted to link to a Facebook Page or create a new one if you don’t already have one.

If you decide to create a professional account, you must select the option Sign up for a business profile. Here, you will be asked to link to your current Facebook page and provide your contact information, including your name and phone number. This will create a business profile separate from your personal profile. Next, you will need to confirm your email and phone number.

statistics will not be immediately available even on posts that are days or weeks old, but they will likely be available within a week of upgrading to a pro account.

How to Set Up Your Instagram Business Account Without Dying Trying

As you can imagine, creating a business account will be a little different than creating a personal account. The first thing you need to do is make sure your profile picture, bio, and links represent your business well and be informative enough.

Another thing you should try is put action buttons in your account. You can add information to your profile, like your phone or email address, and make it easily accessible through these buttons, so people can get in touch with you quickly. Create a Linktree link and place it on your profile, to add additional buttons that are not supported by Instagram and also link to your other social networks.

None of this is a surefire way to become a world-famous brand in days. Really need more dedication and effort. But it’s definitely a good way to start fresh or kick things up a notch if you’re already established.

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