Vero gives us one more reason to switch from Instagram
With Instagram embracing Reels and transforming into TikTok, social media app Vero is getting better and better for photographers. And recently Vero added another reason.
A brief look at Vero
In many ways, the Vero app seems like a better version of Instagram. They were originally launched in 2015 as an alternative to Facebook and Instagram. In March 2018, you might recall a resurgence in popularity. This was fueled in large part by the Facebook-Cambridge Analytica data scandal in which the personal data of millions of Facebook users was collected without their consent.
Vero’s popularity rose again in September 2022 thanks to Peter McKinnon chatting on his YouTube channel, which has 5.82 million subscribers.
What makes Vero good?
Vero has some features that separate them from Instagram and Facebook. They have no ads, no algorithms, a timeline feed, a flattering dark background for photos, and attempt to build community.
And now they’ve added another cool feature.
Vero recently added a Discovery page. It’s an “explore page” that makes it easy for you to discover new photographers… or to be discovered yourself. This too has no algorithms.
This also seems to be a good sign. With the new wave of registrations, the Discovery page is almost a way to roll out the doormat to new photographers. This means that without ads or algorithms, you can post photos instead of Reels and have the same chance of people finding you without having huge followings. It also means you can discover new artists based on the quality of their work.
Bored of Instagram
Instagram basically said it wants to turn Instagram into a digital mall, fill it with ads and focus on videos. If that puts you off, it’s worth trying Vero. They also emphasized having a community.
Although it has been around since 2015, Vero still seems to be growing. But with the features I’ve outlined above, it feels like they’re on solid ground.
I have no intention of deleting my Instagram or Facebook account. Even if you plan to keep your accounts, Vero gives you another platform to share your photos and join a community.
Currently, Vero is free to join. I joined in March 2018 even though I have only been active very recently. Since that time, I have heard that they will eventually introduce a paid subscription model. However, they haven’t done so yet.
If you want to connect with me on Vero, say hello!