Twitch appoints former Facebook director to support underrepresented creators – The Hollywood Reporter

Twitch announced on Wednesday that Kendra Desrosiers has been appointed global head of strategic programs and culture.

In this role, Desrosiers, a former director of marketing at Meta (formerly Facebook) who leads partnerships and media strategies for a multitude of media products aimed at empowering artists, will advocate for under-represented creators and develop programs to promote value their voices, as well as oversee initiatives based on social impact and strengthen the reach of Twitch in colleges and universities.

“Twitch is a pioneer in the creator economy and I’m thrilled to join such a crucial platform for giving creators a voice,” said Desrosiers, whose tech background also includes a leadership role at YouTube in which she worked on Multicultural Empowerment and LGBTQ Storytellers.

“I’m excited to join the Twitch creator community to understand their challenges, celebrate their successes, create new opportunities and champion diverse voices on the platform as Twitch enters its next chapter. “

She will report to Constance Knight, vice president of global creators, who was hired earlier this year and who previously worked at Instagram to oversee curation of shorthand video content.

“Twitch is a rich community of diverse content creators, and nothing is more important to us than ensuring that all creators can be successful on our service,” said Knight. “Kendra has a wealth of experience in developing inclusive programs for creators, and her knowledge will be a huge asset to our team as we work to ensure Twitch continues to be the best place to create.”

The Amazon-owned live streaming company hired its first head of diversity and inclusion in 2018 with the appointment of Katrina Jones, a former Vimeo executive. Twitch has since addressed its hateful conduct and harassment policy following concerns about the safety of creators and users.

Last year, former Microsoft chief executive Angela Hession was hired as Global Vice President of Trust and Security.

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