TikTok is catching up on Instagram and Facebook with its Irish follower base
Tiktok now has 2.25 million active user accounts in Ireland, a big increase from January when it had 2.1 million active accounts.
The figures suggest that the Chinese platform, which now employs nearly 2,000 people in Dublin, is closing in on Instagram at once. (2.6 million) and Facebook (2.7 million) as the most used social media service in Ireland.
TikTok is currently under investigation by the Data Protection Commissioner into how it transfers personal data to China and how it processes children’s data,
A TikTok spokesperson declined to comment on the user figures, which come from the company’s advertising service and were first reported by Cork-based Mulley Communications.
A recent survey of 4,000 Irish children by CyberSafeKids shows that 47% of people aged 8-12 use TikTok, despite its 13-year age limit.
Separately, TikTok’s latest transparency report shows it removed more than 15 million accounts “suspected to be under the age of 13” in the last quarter. However, the company declined to comment on how it is doing this or whether staff from its Dublin base are involved. TikTok told the Irish Independent it has “listeners” for content moderators in Dublin, where its “trust and safety” center is now based.
The transparency report also reveals that the company received 14 “legal requests” from Irish authorities, relating to 16 separate TikTok accounts, which resulted in TikTok handing over “certain data” to authorities in four of the cases.
He has not received any “emergency requests” from the authorities here, such as for missing persons.
A TikTok spokesperson declined to answer further questions about the transparency report.
An Insider Intelligence report predicts that TikTok’s global ad revenue will triple this year and exceed that of Snapchat and Twitter combined.
The report estimates that TikTok will have more than $11 billion (€10.1 billion) in advertising revenue in 2022, more than half of which will come from the United States.
The research also predicts that TikTok’s UK ad revenue will account for 8.9% of the company’s global ad revenue by the end of this year, rising 190% to £753m ($904m). euros) and giving the company a 2.9% share of the UK digital advertising market. .
Last week, TikTok announced it was ready to launch a €600 million Irish data center project, expected to be operated by Echelon, to process Irish and European user data from 2023.
The company told the Irish Independent that it would comply with the Irish DPC’s investigation into matters relating to the transfer of data to Chinese servers.