Teenagers quit Facebook and TikTok fights for the top

A recent Pew survey suggests American teens are en masse choosing TikTok over Facebook as their preferred social media platform.

While Instagram and Snapchat improved their ratings slightly, the sharp decline in Facebook’s user numbers, particularly among teens, has sparked further discussion about whether Facebook is still a dying company.

What does the Pew survey say about teens’ use of social media?

Image Credit: PEW Research Center

The Pew Survey aims to study American teens’ choice of social media platforms and their use of digital devices. The survey was conducted online with 1,316 respondents in the 13-17 age group from April 14 to May 4, 2022.

  • He found emerging trends and changing preferences from 2014 to present. Some of them are listed below.
  • TikTok has become the most popular social media app. Some 67% of teens used TikTok once in a while, while 16% admitted to using it constantly.
  • From 2014 to 2022, the share of teenage Facebook users fell from 71% to 32%. Compared to the rise of TikTok, it seems that a large part of users have changed platforms.

However, TikTok has yet to reach the top spot. Alphabet-owned video hosting and streaming platform Youtube has risen to the top as 95% of teens regularly use it.

Instagram and Snapchat follow the popularity of TikTok. Their teen user base stands at 62% and 59%, respectively.

The remaining space is occupied by other social media platforms like Twitter, Whatsapp, Twitch, and Reddit. Tumblr is well on its way to being forgotten since it occupies the last place in the ranking.

The survey also revealed key demographic information. Teenagers are more likely to use YouTube, Reddit and Twitch. On the other hand, girls are more inclined to use TikTok, Instagram and Snapchat.

Additionally, a growing number of Hispanic and African American teens prefer using TikTok and Instagram.

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The rise of the video format

The rise of the video format

Image Credit: PEW Research Center

Overall, the survey suggests a shift in the current trend of teen preference for producing and distributing content on social media. These are the videos, and more specifically, the short videos.

Users, specifically teenagers, are now intrigued by video content.

The dominance of TikTok

The meteoric rise of TikTok with 67% user share and the top spot achieved by YouTube, which attracts 95% of teenage users combined, suggest that the new generation of internet users are more interested in consuming videos and scrolling. passive than by posting and committing.

TikTok does not use Social Graph; therefore, its algorithms do not prioritize content posted by friends, family and immediate acquaintances like Facebook and Instagram. The probability of user discovery is relatively higher and the content is short and dynamic.

All of this contributes to the sense of community and charm of TikTok.

Problem for Meta

While TikTok is steadily rising to become most downloaded app of 2022, trouble is brewing for Meta-owned Facebook and Instagram.

Recently, it released a series of changes to improve the competitive edge of the platform. But it drew strong reactions from famous Instagrammers like Kylie Jenner and Kim Kardashian.

Despite upgrades and changes to promote a better user experience, Instagram’s outlook doesn’t seem to be future-proof.

73% of Gen Z teens ages 15-17 say they’ve used Instagram, compared to 45% of teens ages 13-14. This 28-point gap is particularly concerning in the context of the rise of TikTok.

However, the world of social media is constantly changing. So it’s not over yet for Facebook or Instagram.

Infostor.com (c).

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