Studio71 Ups Facebook Focus, Whitney Port Sign, Trixie Mattel and More
Studio71 has significantly ramped up its video distribution efforts on Facebook – with the studio and digital content network saying its efforts have already produced more than a billion views on the platform.
Additionally, the company announced that it had recruited several top designers to its roster, including Whitney Port; Epic Meal Time, the cooking show hosted by Harley Morenstein; and drag queen Trixie Mattel.
Historically focused on YouTube, Studio71 created a dedicated Facebook division last year. The company says it posts more than 1,000 videos a month to its creators’ Facebook pages, which have more than 50 million followers.
Whitney Port, a vlogger, fashion designer, entrepreneur and alumnus of MTV’s “The Hills,” has a larger following on Facebook (over 430,000 subscribers) than on YouTube (178,000 subscribers). Port tapped Studio71 to grow his Facebook business, joining fellow creators including Marques Brownlee, Dave “Heavy D” Sparks, Jacksfilms, Jackson O’Doherty and Genevieve Hannelius. Studio71’s Facebook talent recruitment efforts are overseen by Matt Barker, Vice President, Partnerships and Talent Relations.
According to Studio71, the company more than doubled organic engagement on Facebook for multiple creators in 2022, including professional parkour team Storror and lifestyle designer Domo Wilson. Some creators on Studio71’s Facebook network are now generating more revenue through Facebook than from their YouTube channels.
“Our Facebook division has added tremendous reach and revenue to our creators since launching last year,” Studio71 co-CEO Adam Boorstin said in a statement. “We are committed to helping talent build a fast-growing, sustainable Facebook business that will act as a valuable new revenue stream.”
Studio71’s Facebook division includes an in-house team of editors, content strategists and community organizers who produce, edit and publish each creator’s video library on the platform. The division is led by director of audience development Nick Robertson and vice president of business development Peter Nordahl-Hansen, reporting to Teddy Tutson, head of channel strategy at Studio71.
Studio71 operates more than 1,800 creator channels, which it claims generate more than 13 billion monthly views across YouTube, connected TVs and social media. The company is a division of Red Arrow Studios, which is part of the German ProSiebenSat.1 Media group.
(Pictured above, L-R: Whitney Port, Epic Meal Time’s Harley Morenstein, Trixie Mattel)