Streamlabs Says Facebook Gaming Views Have Surpassed YouTube Gaming
For the very first time, people recently spent more time on Facebook Gaming than YouTube Gaming watching their favorite streamers. That’s according to Streamlabs, which released its Q3 2021 live streaming industry report on Wednesday.
The company says viewers watched 1.29 billion hours of content on Facebook Gaming between August and September, a 9.2% increase from the previous quarter. In contrast, the amount of content watched on YouTube Gaming has increased from 1.294 billion hours in the second quarter of 2021 to 1.13 billion hours in the past three months. In terms of audience, Google’s platform has seen a steady decline since peaking at the end of last year.
YouTube’s struggles are surprising given that the company has recently spent a lot of money finding talent like and. Steamlabs attributes this milestone to the international popularity of Facebook Gaming, in addition to the recent rollout of features such as. It’s hard to say if Facebook can continue to dominate YouTube. During the same period, the platform saw a decrease in the total number of hours of broadcast and unique channels. These currently stand at 17.1 million and 440,000, which represents decreases of 17.8% and 48% compared to the previous quarter. For what it’s worth, Steamlabs predicts the company is on the right track.
As for Twitch, it ran into its own set of issues. People watched 5.79 billion hours of content in the last quarter. Obviously, that’s more than Facebook and YouTube combined, but it’s also an 11% drop from the number of viewers it saw in Q2 2021. Additionally, the number above represents a drop of 22% year on year. At the same time, Twitch saw, for the first time, a year-over-year decline in the number of unique channels, from 10.6 million in the third quarter of 2020 to 10.4 million in the third quarter. 2021. Still, with a 70 percent share of the market in terms of hours viewed, Twitch is the dominant platform in the space, and that’s unlikely to change anytime soon.
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