Stats Reveal TikTok Beats YouTube’s Dominance in Digital Video Market / Digital Information World

A survey conducted by eMarketerreveals that TikTok is competing with YouTube by grabbing more than 2/3 of the US population market share, especially among Gen Z viewers.

Interestingly, TikTok has less than 1 billion active users compared to YouTube which has 2 billion users in 2022. TikTok is now a dominant social media platform for videos and status downloads in 2022 and provides ample space for content creators everywhere. globe because it is available in more than forty different languages. Strikingly, TikTok is known to occupy the largest share of the online market, mainly attracting the attention and time of teenagers and Gen Z consumers. For seventeen years, YouTube has been the market’s top dog. digital video. Last year, about two-thirds of the US population frequently viewed videos on YouTube on a monthly basis. Comparatively, 225.8 million people watched videos on YouTube rather than using the Facebook app. All things aside, YouTube’s user base is much bigger than the six-year-old social networking app TikTok. Analysts predict that 82.7% of Gen Z consumers visit YouTube. On the other hand, 60.7% of the population in the United States uses TikTok because the attention span of an average teenager is decreasing. Social media users grew by 10% last year, as there were more Youtube audiences than TV audiences (245.7 million).

Moreover, if we dig deeper into the data collected from different generation groups, TikTok seems to beat YouTube dominance like never before. In the United States, teenagers are more into TikTok content than YouTube. Forecasters say Youtube users will grow by 1.5% and TikTok viewers will grow by more than thirteen points (from 51.7%), which is a big difference. Additionally, Millennials watch 81.6% of YouTube videos and 41.7% of TikTok videos. By 2025, there will be 24.2 million American TikTok users between the ages of 18 and 24. Surprisingly, the data shows that YouTube adoption has (sort of) peaked now. Data shows that the number of people opting for TikTok as their favorite app has increased by 71% over the past three months.

Along with this, TikTok was the frequently downloaded app demographically and brought in huge ad revenue. TikTok’s advertising audience also continues to grow at a blistering pace.

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