Sprout Social adds Instagram Reels to video management

New integration enhances key features as short video grows in popularity

CHICAGO, Aug. 02, 2022 (GLOBE NEWSWIRE) — Video abridged now ranks as the most engaging form of integrated social content. To help brands meet consumers on the platforms and mediums they prefer, social sprout announced the addition of Instagram Reels to its video management capabilities. Now available to Sprout customers, the integration will help brands organize and grow their end-to-end video strategy.

Reels have quickly become a highly engaged key feature of the Instagram platform and allow brands to optimize and reuse their short videos. Sprout Social, which also recently partnered with TikTok to launch an unprecedented integration, now offers functionality to publish and streamline video content across major platforms.

“Short video has quickly grown in popularity and is now a key focus for many of our clients,” said Ryan Barretto, president of Sprout Social. “With the emergence of new platforms and features that prioritize short content, consumers are increasingly drawn to authentic, off-the-cuff videos. We are excited to integrate Instagram Reels into our product so brands can maximize their content. on networks and hone new ways of engagement that are critical to long-term social and business success.

With posting, engagement, and reporting capabilities, the integration allows users to easily schedule and post Instagram Reels, view and respond to inbound mentions and comments, and provides ready-to-use automated reporting. presented so that brands can analyze and refine their content strategies.

Learn more about Sprout Social integrations and solutions across networks and use cases here.

About Sprout Social

Sprout Social provides in-depth social media listening and analytics, social management, customer service, commerce and advocacy solutions to more than 32,000 brands and agencies worldwide. Sprout’s unified platform integrates the power of social into all aspects of a business and enables social leaders at all levels to extract valuable data and insights that drive their business forward. Based in Chicago, Sprout operates on major social media networks including Twitter, Facebook, Instagram, TikTok, Pinterest, YouTube and LinkedIn.

Social media profiles:


Kaitlyn Gronek
Email: [email protected]
Phone: (773) 904-9674

Jason Rechel
Twitter: @SproutSocialIR
Email: [email protected]
Telephone: (312) 528-9166

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