Rritual Superfoods Expands Marketing to Fuel Growth with Amazon, Rritual.com and National Retail

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Broader marketing strategy Deployment of a robust content strategy, social and paid media to raise awareness and educate consumers

Vancouver, British Columbia – (Newsfile Corp. – November 8, 2021) – Rritual Superfoods Inc. (CSE: RSF) (FSE: 0RW) (OTCQB: RRSFF) (“Ritual” or the “Society”) is pleased to share highlights of the Company’s expanded marketing program,

“This phase of Rritual’s growth requires a highly coordinated and targeted marketing campaign to further establish the brand, increase consumer knowledge of superfoods and their applications, build customer loyalty and drive sales,” said Mr. Greg McCauley , COO of Rritual. “The new strategy is designed to support existing and new retailer launches, expand directly to mainstream businesses through Rritual.com and Amazon.com, as well as the upcoming Canadian launch.”

Highlights of the ritual marketing program

Content strategy and SEO

Rritual made significant strides in editorial content found on the rritual.com Journal focusing on key topics such as usage, education and health Rritual was able to rank # 1 and on the front page from Google for many key topics, such as but not limited to:

  • How many lion’s mane should I take?

  • How to use Chaga mushroom powders?

  • When is the best time to take lion’s mane mushroom?

  • Main health benefits of mushroom mycelium

  • The benefits of Reishi mushroom for the skin

  • Uses & Benefits of Chaga Mushroom Powder

Creating compelling content that ranks well in search engines is an important tactic the company is deploying to reach consumers and retailers directly by educating potential customers interested in functional mushroom users. The content is designed to further communicate with our customers about the best uses of our products and to answer questions about the products, and equally important to enable existing users of competing brands to understand Rritual’s main advantages and differentiators.

Social media

Rritual continues to create engaging content on Instagram, Facebook, Twitter, Tik Tok and Pinterest. Rritual continues to lead awareness campaigns on paid social media, while deploying new tactics to engage new audiences such as Tik Tok and Instagram Reels. Rritual will continue to promote its pillars of social media content that focus on the functional food space Q&A, recipes, education, mindfulness, motivation and product explanation. Rritual’s community is growing daily and the constant flow of content is working well with its subscribers.

Rritual has found success with its macro influencer campaigns and plans to partner with MediaVine again in the future with a dedicated campaign at the company’s Amazon store. Rritual’s micro-influence and affiliate strategy is growing steadily every week with over 70 micro-influencers signed up to post regular content as an affiliate. Rritual is expected to increase that number to over 100 by 2022. Rritual has seen positive engagement through social media contests and partnerships with complementary CPG products such as Ethical Bean Coffee and Sproud Plant-Based Milk. In addition, the Company has identified several opportunities for contests and social media partnerships, which are slated for 2022.

Paid media

Rritual continues its efforts to use keyword research and geo-targeting to target the media as effectively as possible. Rritual’s paid media strategy targets areas of high interest to support retail and direct-to-consumer sales. Rritual continues to create new campaigns communicating its main benefits and targeting its main consumer.

Amazon

Rritual began its paid advertising campaigns on Amazon in early September. Rritual continued to experience steady growth in sales and the acquisition of new customers. Rritual’s Amazon store is evolving with its branded store and the launch of A + content in the immediate future. Rritual continues to receive good customer reviews for its products. Rritual is also seeing continued positive growth in its Return on Advertising Spend (ROAS) from Amazon, making it a great opportunity for future customer growth.

The Company is also pleased to announce that it has granted a number of stock incentive bonuses (the “Securities”) to certain directors, officers and consultants of the Company. In particular, a total of 1,000,000 restricted stock units (each, a “RSU”) have been granted to certain directors of the Company under the terms of the Company’s overall stock incentive plan (the “RSU”). “). Each RSU represents the right to receive, once acquired, one ordinary share of the capital of the Company (each, one “Share”). PSUs will vest for the first 25% on the date that is six months from the date of grant and 25% every six months thereafter until fully vested. In addition, the Company has granted 2,000,000 performance share units (each, a “PSU”) to officers of the Company under the terms of the plan. Each PSU represents the right to receive, once acquired, one Share. PSUs will vest in accordance with certain milestones based on the earnings of the Company. Finally, the Company granted a total of 4,200,000 stock options (each an “Option”) to certain directors, officers and consultants of the Company. Each option may be exercised to purchase one share at an exercise price of $ 0.35 per share until the date falling five years after the date of issue. A total of 200,000 options issued to certain officers of the Company will vest immediately on the date of issue. A total of 4,000,000 options granted to certain directors and consultants of the Company will vest as to the first 25% on the date falling six months from the grant date and 25% every six months thereafter. until they are fully acquired.

In accordance with the policies of the Canadian Stock Exchange, securities issued to directors and officers of Rritual are subject to a four-month hold period from the date of distribution.

About the ritual

Rritual is a functional superfood company that creates herbal essences, which support immunity, focus and relaxation. The company is poised to dominate a segment where demand and sales are growing exponentially. Under executive leadership with over 100 years of CPG pedigree, Rritual positions itself as a leader in the functional health and wellness industry. Rritual’s superfood essences are available online at www.rritual.com.

Follow the ritual on Twitter, LinkedIn, Facebook, and Instagram.

For more information, please contact:

Warren Spence – President and CEO and Director
Investor Relations:
Email: [email protected]

Telephone: (778) 400-1242

Functional Food Market

According to Grandview Research *, the global functional foods market is estimated to reach $ 275 billion by 2025, growing 7.9% each year, with consumers placing greater emphasis on health and wellness. to be.

*https://www.grandviewresearch.com/press-release/global-functional-foods-market

Neither the Canadian Securities Exchange nor its regulatory services provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-looking information

This press release contains forward-looking statements and information within the meaning of Canadian securities laws (collectively, “forward-looking statements”) that relate to Rritual’s current expectations and beliefs about future events. All statements that express or involve discussions regarding expectations, beliefs, plans, goals, assumptions or future events or performance (often, but not always, through the use of words or phrases such as ” will probably result “,” are expected at “,” expects “,” will continue “,” is anticipated “,” anticipates “,” estimates “,” estimated “,” intends “,” plans “, “forecast”, “projection”, “strategy”, “objective” and “outlook”) are not historical facts and may be forward-looking statements and may involve estimates, assumptions and uncertainties that could cause actual results differ materially from those expressed in these forward-looking statements. No assurance can be given that these expectations will prove to be correct and the forward-looking statements included in this press release should not be improperly relied upon. These statements speak only as of the date of this press release. In particular and without limitation, this press release contains forward-looking statements relating to the Company’s plans to leverage third party manufacturing and logistics, the Company’s broader retail distribution plans and other plans, priorities and objectives of the Company.

Forward-looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond the control of Rritual, which could cause actual results and events to differ materially. those that are disclosed or implied by such forward-looking statements. These risks and uncertainties include, but are not limited to, the impact and progression of the COVID-19 pandemic and other factors set out in the “Forward-Looking Statements” and “Risk Factors” in the final detailed prospectus of the Company dated February. 26, 2021 and available under the Company’s profile on SEDAR at www.sedar.com. Rritual assumes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. New factors emerge from time to time, and it is not possible for Rritual to predict all of them or assess the impact of each of these factors or the extent to which one factor, or a combination of factors, may cause results that are materially different from those contained in any forward-looking statement. All forward-looking statements contained in this press release are expressly qualified in their entirety by this cautionary statement.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/102522


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