Royal Enfield partners with Meta and 40 creators on Instagram
Through this collaboration, Royal Enfield aims to tap into a new audience and younger demographic.
Royal Enfield has collaborated with Meta for an empowerment program called ‘Born on Instagram’ and as part of the partnership over 40 creators from the program will engage with the brand and create content around ‘pure motorcycling culture’ “. The collab is meant to showcase the brand new Royal Enfield Hunter 350 that we have driven extensively in Thailand. Check out the Royal Enfield Hunter 350 video review below.
Through this collaboration, Royal Enfield aims to tap into a new audience and younger demographic. With a deep understanding of the new bike’s brand and dynamics, the results were a spectacular blend of originality from the young designers and the pure vibe and appeal of the new Hunter 350. This partnership was made possible in the context of the “Shot” of Royal Enfield. of Motorcycling’ which brings together all the intense flavors of pure motorcycling in a new geometry in some of the coolest neighborhoods.
Commenting on the collaboration with Meta and how it will help drive the campaign forward, Mohit Dhar Jayal, Brand Director, Royal Enfield, said: “Royal Enfield and Instagram both symbolize values of authenticity and expression of self. Royal Enfield has always strived to provide a ‘pure motorcycling’ experience for anyone who enjoys the motorcycling lifestyle. We’re excited to partner with Meta and reach new audiences through these cool young content creators, and in turn give them the opportunity to bring their communities closer to the brands they’ve always had.
For Meta, the “Born on Instagram” creator training and enablement program helps creators manage their presence on the platform, create better content, grow using Instagram’s various tools and earn through branded content. Saugato Bhowmik, Director, CPG, D2C and Automotive at Facebook India (Meta), spoke about the partnership with Royal Enfield: “We are committed to facilitating branded content partnerships with creators that result in meaningful business impact for marks. In this campaign, our “Born on Instagram” creators
have the opportunity to be discovered and to benefit economically, and Royal Enfield will undertake
with relevant creators whose content will inspire their community to take action. »