Research shows Instagram is the most important platform for marketers in 2022 / Digital Information World

Any social media that currently has a large number of users should be a big part of the overall strategy that you are looking to implement over the coming year. However, some social media sites will be more beneficial from a marketing perspective than others, and Social Media Today recently conducted a survey on LinkedIn asking marketing experts which social media platforms are most important to them. opinion.

One interesting thing to note LinkedIn got the most votes with 43% of the total, and that’s definitely something to keep in mind as it indicates that LinkedIn has become a popular place for people to post ads. . With all of that said and now out of the way, it’s important to note that the platform a poll is conducted on will always receive more votes than the other options due to an inherent bias, that is why the second most voted platform may be the real winner.

It’s Instagram, and that shouldn’t surprise anyone. Instagram got 28% of the vote while Facebook only got 4%, which makes sense since the latter has become quite unpopular lately, even though the number of users it has is much higher and continues to grow altogether. and taken into account.

TikTok, on the other hand, got 19% of the votes. The social media platform is definitely trending these days, but what makes it less ideal than Instagram is that it’s not versatile enough from a marketing standpoint. Therefore, marketers are likely to focus their efforts on Instagram for the time being, although that doesn’t necessarily mean Instagram is more effective, but marketers tend to prefer it these days. When the survey was conducted on Twitter the results were a little different, a majority of 40.3% voted in favor of Instagram, 25.8% opted for TikTok, 24.6% voted for LinkedIn and only 9.3% of marketers said they would put more emphasis on Facebook in 2022.

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