Now all your new Instagram videos are Reels
Welcome to the new era of Instagram, as it becomes even more of an all-in-one machine, all the time, to keep users’ attention spans short in its app instead of TikTok. Apart from incentivizing users to create Reels with simpler templates for you to react to content and a new Dual feature that simultaneously records using the front and rear camera, it provides an additional shortcut to a multitude of new content Reels: pretty much any video you post. on Instagram.
Is your account public and did you post a video less than 90 seconds? In the Reels suggestion algorithm, it will play anyone who thinks Instagram will find it interesting, and it will be fully available for them to Remix and add their own twist to using the built-in content tools.
If you’re going to post a new video on Instagram, you’ll get this splash screen noting the change.
I wonder if this might surprise users who have been on Instagram for a while without diving into Reels or treating their content much differently than they would on, say, a public TikTok account. This also applies to Photos in its own way because “[i]In the coming weeks, you will be able to remix public photos. And on your profile, videos and reels are now combined under one button.
Instagram’s Help Center describes how things work now:
For public accounts: Anyone on Instagram can remix your reels and feed shared videos after remixing becomes available.
If you have a public account, you can turn off remixing for reels, video streams, or both without changing your account privacy settings. You can also disable remixing for individual videos
There are a few exceptions to this, such as videos posted before things changed today and videos that are longer than 15 minutes. The blog post also indicated that currently only videos under 90 seconds will be eligible for the discovery and recommendation system.
The changes also come into play just as Facebook breaks its main feed – changing the algorithm to work more like TikTok does, just like The edge reported last month – with the default option pulling more recommended content, including Reels. He needs something to show people that it’s not just about reposting TikTok videos, and your quirky video posts on Instagram are one way to get that.