Ninja drops Twitch exclusivity, starts streaming on YouTube, Facebook, etc.
One of the most popular streamers decided an exclusivity deal wasn’t enough. Tyler “Ninja” Blevins has dropped his contract with Twitch and plans to stream on all major platforms at the same time.
After apparently (opens in a new tab) Staging a sudden hiatus last week, Ninja returned to announce that he won’t be signing a deal with Twitch or YouTube, but will instead be streaming simultaneously on both, as well as TikTok, Instagram, Twitter, and Facebook. .
“When you sign an exclusive contract, it’s usually a big check attached to it. It’s guaranteed money, it’s durability, it’s comfortable. But right now I’m basically alone,” he said while playing Fortnite. first multi-stream today (opens in a new tab).
“Technically, people like Twitch, YouTube, and Facebook, they don’t want people streaming on another platform, they don’t want to lose viewers on another platform. In a perfect world, all three companies want that you’re exclusive there,” he said.
Last week, after teasing his break and changing his social media profiles to say “User not found”, Ninja’s Twitch partner check mark disappeared. Now that he’s back, he’s presumably no longer bound by the ‘multi-year’ contract he signed (opens in a new tab) with the platform in 2020. In order to stream everywhere, he chose not to allow subscriptions entirely on the platform as a Twitch affiliate. Twitch has lifted the restrictions (opens in a new tab) on partners streaming on TikTok and Instagram last month, but they are still not allowed to stream on YouTube or Facebook, its two biggest rivals. And affiliates are not allowed to multi-stream at all.
Took some time off, but now I’m back… and I’ll be live EVERYWHERE tomorrow at 12 CST pic.twitter.com/k2nt1BVUuNSeptember 8, 2022
As of this writing, roughly two hours into his first stream, Ninja has around 13,000 viewers on Twitch, 7,000 on YouTube, 13,400 on TikTok, and 1,000 on Facebook. He is able to read chat from all platforms at once, which a bot in his Twitch chat suggests via a multi-stream service called Rebroadcast (opens in a new tab).
By opting out of Twitch’s particular audience grind and expanding, Ninja is one of the first well-known streamers to forfeit all exclusivity agreements to go live on all platforms. According to a leak from Twitch’s internal archives (opens in a new tab) last year, most Twitch streamers don’t make enough money to have that luxury and are stuck looking for ways to grow among the other eight million active channels (according to Twitch Tracker (opens in a new tab)). Ninja, however, is big enough on its own, with major editors (opens in a new tab) pay him a million dollars to play their game, that he doesn’t need to sign a contract.
Pokimane, another hugely successful Twitch streamer, made a similar decision to stop streaming full-time on Twitch last week. (opens in a new tab). She announced that she would focus on non-gaming content outside of Twitch, citing the platform’s constant search for relevance as the reason. “I feel like other platforms fit a little better into my lifestyle these days,” she said.