Neeraj Chopra’s journey featured as part of India’s Creating for India YouTube series
JSW Sports is proud to facilitate a high-profile partnership between Indian javelin thrower Neeraj Chopra and YouTube India, aimed at telling the story of his meteoric rise from a village in Khandra, Haryana to the top of the podium Olympics at the Tokyo 2020 Olympics, to the masses of India.
Through this association, Neeraj hopes to use his platform on YouTube to educate young people around the world about athletics and the sport of the javelin. As well as creating his own official YouTube channel where he will regularly post content about his sport and his life, the partnership will also see Neeraj be part of tailored campaigns to motivate and inspire India’s next generation along his journey.
Speaking about the association, Divyanshu Singh, Head of Sales and Marketing at JSW Sports, said: “We are extremely excited about this partnership as we believe YouTube is a great platform for Neeraj to tell his inspirational story to a wider audience. The video format is extremely popular for content consumption in urban and rural India. , and we are confident that Neeraj can be a perfect role model to bring the sport of track and field (and javelin throwing) to millions of young Indians.”
On the occasion of World Athletics Day, here’s a look at Neeraj’s story as part of the ‘Create for India’ YouTube series.