Most followers on TikTok, YouTube, Instagram, Facebook and Twitter
The creator economy has produced thousands of social media entrepreneurs who have built millions of audiences, larger than many media companies. Often they operate in parallel universes, with little overlap between platforms.
Why is this important: What differentiates social platforms is no longer their characteristics, but their values ââand communities. What makes a person popular on one platform may not make them remotely interesting or influential on another.
For example: Mr. Bean, a fictional British sitcom character, is the 4th most popular page on Facebook, with 129 million followers. he comes from 215,000 subscribers on Twitter.
Driving the news: According to an Axios analysis of the 50 most followed accounts on each platform, TikTok is particularly unique in creating its own stars that don’t explode on other platforms.
- The five most followed accounts on TikTok – Charli D’Amelio, Khaby Lame, Addison Rae, Bella Poarch and Zach King – don’t make the top 50 on any other social media network.
- Collectively, these five stars have 480 million followers on TikTok, but less than half of that number of followers on Twitter, Instagram, YouTube and Facebook combined.
- TikTok’s top personalities were able to land huge Hollywood contracts on film, TV, and podcasts, without building audiences on other platforms.
The personalities of each platform are illustrated by the 50 largest accounts:
- TIC Tac favors individual creators who have built their presence on the platform, rather than highly resourced entertainment organizations. The overwhelming success of dance and lip-syncing accounts stems from its origin as Musical.ly.
- On Youtube, the primary accounts are larger, often international, music and entertainment operations. Among the 20 most followed accounts: six are from India, four from the United States, three from South Korea, two from Russia.
- Facebook Gives brands an edge with its design, which encourages users to “like” any type of page, whether or not it produces content. Chinese news agencies are four of the 21 biggest accounts, and China’s accounts don’t appear on the top 50 list of any of the other platforms.
- Instagram is the perfect place to be a celebrity – it offers the opportunity to show off your lifestyle and be a taste maker. Followers on Instagram are higher than on any other platform.
- Twitter also rewards fame, but on a smaller scale than Instagram. People known for their ideas can also create a community: it is the only platform with politicians and business leaders in the top 50.
The big picture: While there is some overlap between each platform, the high performers tend to be quite different.
- Sports stars and actors shine on Facebook and Instagram, while musicians do better on YouTube and TikTok, naturally.
- The only accounts to appear in the top 10 of several platforms are Cristiano Ronaldo (Facebook, Instagram, Twitter), Ariana Grande (Instagram, Twitter) and Will Smith (Facebook, TikTok).
The big picture: About half (123) of the top 50 accounts across the five measured platforms are from the United States.
- The second country of origin for major accounts is India with 29, followed by the United Kingdom with 12, South Korea with 9 and Canada and Spain with 8 each.
Editor’s Note: This story was originally posted with a different graphic on Tuesday, November 16.