Meta’s Metaverse Difficulties, YouTube’s New Account Handles, and More

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Reports indicate that Meta’s metaverse project is not doing well and that its employees are increasingly concerned about the future of the project.

These developments come after the company spent billions of dollars and assigned thousands of workers to make Meta CEO Mark Zuckerberg’s vision of the Metaverse a reality.

The New York Times said in a Sunday article that the executives complained about the amount of money spent on the whole project.

In addition, other concerns have been raised regarding the “quality containment” put in place on the company’s leading virtual reality venture, Horizon Worldsafter bug reports.

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This afternoonthe company is expected to unveil a new virtual reality headset along with other new metaverse features at a developer conference. It’s a big event for the company, whose Facebook and Instagram brands recently suffered losses to rival TikTok.

Additionally, privacy changes to Apple’s mobile operating system have cost meta billions in ad revenue, and the the company recently announced layoff plans.

Meta spokesman Andy Stone said he thinks the company is making progress here.

“It’s easy to be cynical about new and innovative technology,” Stone told The New York Times. “It’s actually a lot harder to build it – but that’s what we’re doing because we believe the metaverse is the future of computing.”

The company is reaching out to brands with thoughts on how they can use the metaverse at tell their stories .

Why is this important: The race to the metaverse continues, but it seems to be a bumpy ride. With quality issues, use cases and more, brands need to be careful not to put too many eggs in a metaverse basket until they see which products appear to be technologically viable. – and for users.

YouTube introduces account credentials

YouTube makes it easier for brands and other creators to identify their channels on the social network with the introduction of account credentials in addition to existing channel names.

Like Twitter, IDs will be identified by @ in front of the channel name.

“Handles will appear on channel pages and shorts, so they’ll be instantly and consistently recognizable,” YouTube said in a blog post announcing the move. “It will soon be easier and faster to mention yourself in comments, community posts, video descriptions and more. For example, creators can be quoted in a mention in the comments or tagged in the title of a recent collaboration, helping them increase their visibility and reach new audiences. »

YouTube said the handles will be gradually rolled out over the next month and accounts that have already been verified with Google will remain verified unless they change their channel name.

Why is this important: This is a win-win for brands and YouTube by establishing an easier way to identify brands on the site.

Right-wing social media sites are small, but attract a loyal following

A new study from Pew Research suggests that right-wing social media sites have built stable audiences seeking information who say that Facebook, Twitter and YouTube restrict what they can see and read.

The study audited BitChute, Gab, Gettr, Parler, Rumble, Telegram, and Truth Social and analyzed prominent accounts and content across them.

Pew found that while fewer than one in 10 Americans say they use the sites for news, most users say they’re satisfied with their news experience, find the news generally accurate, and the discussions generally friendly. .

The study also found that most users of the sites (66%) identify as Republicans or lean toward the Republican Party.

Why is this important: While brands don’t need to be on every social network, smart PR professionals need to have a good working knowledge of each network, its parameters, and the audiences they reach. Some social networks reach certain brands, others don’t. Understanding all the rules of the game is important for communicators and the brands they represent.

It’s also important to understand some of the risks in these new areas: the Pew survey found that 15% of prominent accounts on these sites have been banned or demonetized elsewhere on social media, which could be a minefield for brands looking for influencers.

Oklahoma Department of Wildlife Conservation Gets Creative in Sharing Its Message

The Oklahoma Department of Wildlife Conservation uses creative ways to address a cultural issue while making it fun and keeping it on brand.

For example, the group posted over the weekend to poke fun at those who were concerned about the insertion of drugs into candy to be given to cheaters on Halloween night by warning users of those who might grow silver carp. invasive in the Milky Way.

The government agency also went viral with a tweet reminding people not to bring cougars inside, which is useful for all of us. It’s an example of how even small, obscure organizations can extend their reach with a sense of humor.

Chris Pugh is an editor for PR Daily. Follow him on Twitter and LinkedIn. Send story ideas to [email protected].


2 Replies to “Meta’s Metaverse Difficulties, YouTube’s New Account Handles, and More”

    Ronald N Levy said:

    What have they been doing for us lately? This is indeed what the public asks of all large corporations hoping for public support.

    If companies keep talking about what they’re trying to sell, not also what they generously do for the public for free, it’s not as exciting. But if a company says we’re donating a billion dollar research facility to protect the public from heart disease, cancer and infectious disease, will 100 million or more Americans think that’s some damn good company trying to protect my life and my family? Can sales increase a LOT?

    What has Meta done for you personally? If Meta PR lets you know the answer, are you more likely to become a Meta fan?

    Look what Meta lost – a billion on this and several billion on that. If Meta does more for the public, can the public do MANY more for Meta, BILLIONS more than if a billion is not given by Meta wisely or at all?

    The public has the power. Can Meta use Meta’s PR power to turn public power into money?

    Ronald N Levy said:

    Look at this from the perspective of political leaders in Washington.

    If Meta or some other company donates a billion-dollar, 20-story research facility to a major hospital in New York to try to reduce millions of American deaths a year from heart disease, cancer or infectious diseases like Covid – and if the company promises $50 million a year for operating expenses – would even 10% of political leaders in Washington favor legislative or Justice Department action that could cost to the company a billion, or even a quarter of a billion?

    If the job of real-world PR executives is to do what WORKS, and what can earn or save a company literally billions a year, executives at NYU Langone, NY-Presbyterian Weill Cornell Medical Center or should Memorial Sloan Kettering Cancer Center get a shiny new research building?

    When there is global media coverage at launch, plus AGAIN every 3 months worldwide to report progress, can the PR manager bring their company over $10 billion in new business – 10 billions of dollars – from companies that tell us to make a proposal for a program like this?

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