Meta adds more reel creation options to Instagram and Facebook
As it continues to build on the short-form video trend, Meta is adding new ways for users to remix content in Reels on Instagramwhile adding the ability to create reels from your existing videos in Creator Studio.
First, on IG – as shown in this example, posted by Lindsey Gamblesome Instagram users are now notified of a new “Remix for Photos” option when posting static images in the app.
As Instagram explains, Remix for Photos lets users create reels based on content from your feed post, which they can then upload themselves, into their own clips. Which means people can reuse your content however they want, but you can disable the option in your settings if you’d rather not have that happen.
Here’s what it looks like in practice:
It’s another way to react to content in the app, which has become a popular use case on TikTok, with the platform’s participatory nature relying heavily on trending memes by allowing users to provide their own takes, instead of just consuming the latest content.
Instagram now also allows users to remix any video they see in the app, providing more inspiration for Reels content – and with Reels now contributing 20% of all time spent in the Instagram. application, it makes sense that Instagram is trending where it can. , and add more options for Reels engagement.
In terms of branding, this could be especially handy for prompting new products or brand announcements, with users able to share a quick response via Reels clips. This could also lead to brand ads through the same process, but getting your audience to interact with your posts could be a good way to increase reach and engagement.
On another front, Meta has also added the ability to create reels in Creator Studioby remixing your existing videos into shorter clips.
As you can see in this example, posted by Facebook marketing expert Husband Smith (and shared by Matt Navarre), Meta informs Creator Studio users of its new process for cutting your existing videos into Reels clips.
The process walks you through the editing process to create Reels and Stories clips, using the best parts of your existing video uploads.
It’s another way Meta is helping brands and creators merge with Reels content – which aligns with broader usage trends, while giving Meta even more Reels content to show people. , as it continues to search for new ways to double down on the short-form video trend.
Indeed, a new strategic insight from Meta explained how it plans to make Reels an even bigger priority on Facebook, due to how short-form video has become such a transformative trend in the social media space.
According to Tom Alison, head of the Facebook app:
“The current genre of public short video opens up new ways to create and discover content. While Facebook’s discovery engine is designed to support many different formats (text, photos, video, and possibly Metaverse experiences), our biggest shortcoming today is short-form video, and we’re focusing on integration of Reels in Home, Watch, In Feed recommendations and groups.
So more Reels, in more places – because Facebook, in essence, is afraid that if it doesn’t adapt to changing consumer trends, it will quickly lose relevance and user engagement as a result .
What is already happening. Various reports have suggested that people are now spending more time on TikTok than in the Facebook app, while the very nature of TikTok’s fast-paced, short-form clips actually alters users’ attention spans and changes the how people consume the content.
In that sense, Facebook already feels pretty dated, which is why it’s now striving to catch up with TikTok once again, showing more reels, more often, in more places in the app.
These new updates align with this larger trend and will help guide users towards the same.
Of course, there’s also a chance that Meta will change course at some point and stop prioritizing reels, as it has done in the past with other video content. But again, the usual short-video nature feels more permanent, in many ways changing the way users interact.
It’s certainly worth more brands looking to experiment with coils, at least, and these updates deliver more capability on that front.