Macy’s sues owner over Amazon billboard; YouTube bans anti-vaccines

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KING OOH FU

Macy’s is suing its owner, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the flagship location of the chain of departments Herald Square in New York City. Macy’s has had its own brand on the billboard for over 50 years, but the original deal expired a month ago. Macy’s claims the terms of its deal indefinitely prohibited other retailers from advertising on the billboard, CNBC reports. “The damage to Macy’s customer base, image, reputation and brand if a leading online retailer (especially Amazon) advertises on the billboard is impossible to calculate.” the company said in its state court case.

The anti-vaccine offensive

Wait, have Facebook and YouTube done something right? The same day? YouTube has kicked some anti-vaccine activists and accounts from the platform and will remove any video claiming an approved vaccine causes autism, cancer or infertility, according to one blog post. Facebook hasn’t announced any new policy or product, but the top 10 performing posts on the platform yesterday were from Insider, CNN (x2), Occupy Democrats, The New York Times, The Onion, Peachy Sunday (a women’s fashion company), HuffPost, NPR and Reuters. For anyone who keeps an eye on the main daily Facebook links (helpfully compiled by New York Times tech columnist Kevin Roose using data from Facebook’s CrowdTangle social analytics tool), it’s a shocking and respectable collection of news brands. As a rule, right-wing writers and conservative news dominate the rankings. It was only one day, but if CrowdTangle’s Top 10 list continues to display legitimate news headlines, it could mean that Facebook has canceled the distribution of additional news sites, mostly conservative news and often sites that publish anti-vaccine rhetoric, or changed its classifications for news content or performance.

Ads.Crackdown

The IAB Tech Lab has updated the guidelines to prevent digital ad fraud. The organization hopes to create a detailed ‘supply chain framework’ to help advertisers adopt anti-fraud solutions and address weaknesses in its Ads.txt tool – which publishers use to distinguish authorized inventory sellers . Ads.txt adoption has also been a mixed bag, Advertising week reports. Shailley Singh, senior vice president of product management at IAB Tech Lab, recently said Ad exchanger that adoption has been good on the sell side. The challenge, he said, is to educate buyers about the “complex relationships” in the ecosystem. The IAB Tech Lab has strengthened its product line. For example, he recently extended Ads.txt to CTV and deployed App-ads.txt. The IAB Tech Lab has also published its Content taxonomy 3.0 last week, which allows for more contextual ad targeting in RTB.

But wait, there is more!

CafeMedia acquires the Topic SEO platform. [release]

Instagram’s IGTV is establishing itself within the larger video platform. [Digiday]

Microsoft Advertising is optimistic about the use of zero-party data. [MediaPost]

Accretive Media launches automated OOH attribution tool. [release]

CDP Optimove raises $ 75 million to expand its CRM marketing. [TechCrunch]

The FTC is evaluating the new online privacy rules. [WSJ]

You are engaged

Precise TV hires Denis Crushell. [Variety]

ADT makes DeLu Jackson their new CMO. [release]

Treasure Data hires Eugene Saburi as Commercial Director. [release]

Admix appoints Stefan Adamczyk as vice president of global partnerships. [Pocket Gamer]

Glewed TV appoints Andrew Budkofsky as CRO. [release]



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