Logan Paul’s video editor Hayden Hillier-Smith gives advice on YouTube
- Hayden Hillier-Smith is a YouTube video editor who has worked for creators like Logan Paul.
- Hillier-Smith spoke about how he got his job and what it’s like to work for the top creators on YouTube.
- He also detailed his top editing tips for budding video makers.
A great creator is rarely a one-stop-shop, and many have a number of employees who help them make videos and run their business behind the scenes. These teams often include a video editor who will film and edit the content for the creator.
Hayden Hillier-Smith, who has 187,000 subscribers on YouTube, is a trusted editor. He is best known for his work with YouTuber Logan Paul (23 million subscribers), but also acts as an editing consultant for other creators including Sam and Colby (5 million subscribers), Alex Wassabi (11 million subscribers) and Airrack (2.6 million subscribers).
Hillier-Smith is from the UK and studied video editing at university. After graduating in 2015, he worked for a company that edited videos for Facebook.
In 2016, a member of Paul’s team contacted Hillier-Smith directly, offering him a concert. He quit his full-time job that year and has worked closely with the designer ever since.
âWe were pretty much opposed,â Hillier-Smith said of Paul, noting his formal training as an editor. “But because of that, we actually filled in what was missing between the two of us.”
Editing should be a collaborative experience, said Hillier-Smith.
âA lot of it comes down to the creator’s responsibility to communicate his vision to the publisher,â he added.
One of his goals as a publisher for a YouTuber like Paul is to make the content authentic and like one person did, rather than a whole team.
âThere’s a reason MrBeast doesn’t film with movie cameras even though he can afford it,â Hillier-Smith said. “He always films with industry standard YouTube cameras because he always feels like he’s creating the content.”
Working for Paul – who is one of the most controversial figures on YouTube – came with its challenges. Hillier-Smith was on Paul’s team in 2017 when they posted a video of Paul and his friends discovering a body in Japan’s “suicide forest”.
âThis video is a powerful reminder of the potential dangers that lurk when the job is all-consuming, with long hours and pressure it’s easy to lose a sense of self and, frankly, of reality,â said Hillier- Smith in an email. “It’s a benchmark lesson for me to be actively mindful when creating content, ensuring a healthy work-life balance, and being mindful of what’s outside of your world and your bubble. Although one of the most painful memories I have, I am grateful for the lessons learned everyday, and will always be mindful of sanity, empathy, and staying present as a creator and as a human. ”
“Viewers are looking for the number one reason to click, so you should keep that in mind.”
As a consultant, Hillier-Smith provides editing advice and commentary to his clients.
YouTube creators, he said, should spend time training their editor on how to match the aesthetics and vibe of the creator and continuously give feedback.
âMost creators skip those steps and then get frustrated and go through a few editors in a year and can’t figure out what’s wrong,â Hillier-Smith said, adding that some creators, like Emma Chamberlain, edit their own. contents.
He added that editors and creators shouldn’t be afraid to cut, in part because the rise of TikTok has accustomed audiences to shorter videos. Editors should watch a video first, and when they plan to look at their phone or look away, they should cut something or make that section more appealing.
âViewers are looking for the number one reason to click,â Hillier-Smith said. “Analysis and retention is part of the process, but it’s also about the storytelling and the emotion you can express by telling this story.”