LadBaby: From YouTube star to record chart success

YouTuber and father of two, Mark Hoyle is the most unlikely of pop stars.

But the social media personality – who blogs as LadBaby with his wife Roxanne – set a new chart record as the first act to land four consecutive Christmas number ones.

The “blogger dad” took the festive top spot with his new track Sausage Rolls For Everyone with Ed Sheeran and Sir Elton John.

The song is a charity sausage-themed revamp of Sheeran and Sir Elton’s festive new single, Merry Christmas, to benefit food banks The Trussell Trust.

By winning Christmas top spot for four consecutive years, LadBaby has overtaken music titans The Beatles and Spice Girls, who are the only other groups to have achieved a back-to-back hat-trick.

Last year he topped the Christmas charts with Don’t Stop Me Eatin ‘, which covers the 1981 track from Journey Don’t Stop Believin’, pushing back the challenges of festive classics such as All I Want For Christmas Is You and Last Christmas by Mariah Carey. by Wham !.

It was a follow-up to his 2019 Christmas number one, I Love Sausage Rolls, a variation of Joan Jett’s I Love Rock ‘n’ Roll.


Roxanne, left, and Mark, right, with Ed Sheeran (LadBaby / PA)

Roxanne, left, and Mark, right, with Ed Sheeran (LadBaby / PA)

He started his theme of food-based puns in 2018 with We Built This City, an ode to sausage rolls based on Starship’s 1980s glam-rock song.

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Hoyle is a social media star who has translated her online success into sales.

The graphic designer and lifestyle blogger, originally from Nottingham, rose to prominence by documenting his journey from “boy to father” after the birth of his two sons with his wife Roxanne.

The 34-year-old, who lives in Hemel Hempstead, launched his YouTube channel in 2016 to document the pitfalls of fatherhood.


The Hoyles (

The Hoyles (

The Hoyles (

The social media star and his wife now regularly post videos sharing life tips and doing household pranks and antics.

He has over a million subscribers on his YouTube channel and five and a half million subscribers on Facebook.

The Hoyles released a money-saving guide in 2018 called LadBaby: Parenting for £ 1… And Other Baby Budget Hacks.

The same year, the vlogger, known for his slogan “Yes, my friend! Won the Clas Ohlson Dad of the Year award, beating the Duke of Cambridge and former One Direction star Liam Payne.

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