Jennie-O partners with YouTube star and philanthropist MrBeast to donate 10,000 turkeys

Posted 15 hours ago

Proposed by Hormel Food Company

WILLMAR, Minnesota, Nov. 24, 2021 / CSRwire / – Jennie-O Turkey Store, one of the world’s largest and most beloved turkey brands, has teamed up with MrBeast, one of YouTube’s biggest stars , and his 501c3 organization, Beast Philanthropy, to make this Thanksgiving holiday a little brighter for those in need.

As the event officially began at noon, miles of cars filled with families from the community of Greenville, North Carolina were already lined up at dawn to ensure they received one of the 10,000 free cars. Jennie-O® turkeys. Valued at $ 266,000, this is the largest donation in the company’s 80-year history and is equivalent to 120,000 servings of turkey.

The November 7 event took place at the Pitt County Fairgrounds and attracted nearly 700 volunteers, including local police and football players, lacrosse players and members of the East Carolina sorority. University, as well as elected officials and other members of the community. Elektro Dance Academy, an energetic and high caliber dance academy founded by four original members of Elektrolytes (winners of MTV America’s best dance team Season 7), taught Jennie-O Turkey Dance to volunteers and police on site. For more information and photographs from the event, visit

Because it wouldn’t be an MrBeast event without a challenge, Darren Margolias, executive director of Beast Philanthropy and regular at the MrBeast chain, competed against the former Food Network. Chopped champion, Chef Kenneth Temple, on the finest turkey platter. Video from the MrBeast event can be viewed on Beast Philanthropy’s YouTube channel here.

With over 100 million subscribers on his combined channels, MrBeast, also known as Jimmy Donaldson, is a native of Greenville and one of the biggest YouTube stars in the world. Known for his stunts such as donating a million dollars and adopting every animal from a shelter, MrBeast has focused on philanthropy from his early days online. He started Beast Philanthropy exactly one year ago, and the chain donates 100% of its advertising revenue, branded offerings, and merchandise sales.

“Jennie-O is thrilled to partner with MrBeast, who shares our commitment to giving back to the community,” said Nicole Behne, vice president of marketing at Jennie-O. “Every family should be able to enjoy a delicious Jennie-O® turkey this Thanksgiving, and we are honored to be able to support thousands of families in need.

“We have fed thousands of families with this event, and none of this would have happened without Jennie-O,” Donaldson said. “It’s amazing to see brands joining Beast Philanthropy’s mission to fight food insecurity. Literally tens of thousands of people are going to have a free turkey on their tables thanks to our distribution, and that’s awesome. “

Jennie-O’s parent company Hormel Foods also contributed to the event with product donations including SKIPPY® peanut butter and Hormel® Pepperoni Stix.

For more information on Jennie-O® turkey products including recipes, nutritional information and where to buy, visit or follow the brand on social media at, and

Jennie-O Turkey Store, Inc., based in Willmar, Minnesota, is one of the world’s largest and most loved turkey brands. A wholly owned subsidiary of Hormel Foods Corporation (NYSE: HRL), Jennie-O Turkey Store offers a line of over 1,500 high quality fresh, frozen, chilled and deli turkey products that are distributed in the United States and in 27 countries around the world.

MrBeast is one of the most popular YouTube celebrities, with over 75 million subscribers. The 23-year-old star is famous for his videos in which he gives large sums of money to unsuspecting recipients. MrBeast is also the creative genius behind several other viral video stunts, including “I Spent 50 Hours Buried Alive”, “Last to Leave $ 800,000 Island Keeps It” and “Planting 20,000,000 Trees”. Its branding includes applying Honey online coupons and starting up the Quid analytics software. For more information, visit: Twitter, Instagram or YouTube.

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About Hormel Foods – Inspired people. Inspirational food.â„¢

Hormel Foods Corporation, based in Austin, Minn., Is a global branded food company with annual sales of more than $ 9 billion in 75 countries around the world. Its brands include SKIPPY®, SPAM®, Hormel® Natural Choice®, Applegate®, Justin’s®, Wholly Guacamole®, Hormel® Black Label® and over 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the 100 Best Corporate Citizens by Corporate Responsibility magazine for the ninth consecutive year, and received numerous other awards and honors for its corporate responsibility and community service efforts. In 2016, the company celebrated its 125th anniversary and announced its new vision for the future – Inspired people. Inspirational food. â„¢ – focus on its heritage of innovation. For more information, visit and

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