Is YouTube Losing Its Original Identity?, Marketing & Advertising News, ET BrandEquity

Imagine that. You are enjoying a car ride and your phone is connected to the stereo. You played songs on YouTube. Just when your favorite game is about to drop, an ad pops up. The worst form of buzzkill that can exist.

But you’re not alone in the gang. Tesla chief Elon Musk recently called the ads a scam.

If one goes to Google’s “Ads Help” page, one will find the advantages that Google lists when it comes to ads on YouTube. The very first point mentions how it helps to connect with the audience.

Musk’s tweet saw replies asking him to buy YouTube and remove ads. Is this the audience connection claimed by Google/YouTube? Maybe, maybe not.

What we can be sure of is that the public does not seem happy. There is of course the possibility of getting a YouTube Premium subscription. But does the goal of making money actually harm the user experience?

Let’s go back a few years. Back when there was cable TV and YouTube was a relatively new concept. Watching TV shows and being bombarded with ads in the middle of an interesting turn was a big disappointment. Switching to an “ad-free” version of YouTube seemed so satisfying then.

Currently it is very clear, what remained and what disappeared between the two. It seems that the same fate is not far away for a platform like YouTube, if it continues the same mode of operation.

It becomes even more important for the video streaming platform to take note of the reaction of its users, given the scale at which it operates. Video marketing dominates the content marketing industry today, and YouTube looms large, being the second-largest search engine.

If we were to cite numbers, in April 2022, India had the largest YouTube audience by far, with around 467 million users engaging with the platform. The United States followed, with around 247 million YouTube viewers.

With such a large user base and in the age of social media, where influencers essentially dominate the platforms. someone as influential as Musk with nearly 100 million followers tweeting about the platform’s incompetence (as he perceives it), needs to be taken seriously. More so when users actually went ahead and agreed with it.

Nevertheless, it is not really possible to know whether the ads are a scam or not, nor to predict the future of the platform. The only hope remains that in an effort to generate revenue, YouTube does not lose its original identity, as it did back then.

Sohini Ganguly

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Elon Musk calls YouTube a platform for ‘fraudulent non-stop ads’

Is YouTube losing its original identity?
Tesla owner Elon Musk recently criticized video streaming platform “YouTube” for unnecessary advertisements on their platform.

“YouTube seems to be non-stop scam ads,” Elon Musk tweeted on Tuesday. Musk took aim at YouTube over the number of ads the platforms serve to viewers, calling it all a scam. Shortly after the tweet was posted, it got a lot of attention from the public. Read more.

Facebook falls flat in detecting hate speech in ads

Is YouTube losing its original identity?
Facebook and its parent company Meta have once again failed a test to determine how well they could detect overtly violent hate speech in ads submitted to the platform by nonprofit groups Global Witness and Foxglove. .

The test couldn’t have been much easier – and Facebook still failed.

The hate messages have centered on Ethiopia, where internal documents obtained by whistleblower Frances Haugen showed that Facebook’s ineffective moderation “literally stokes ethnic violence”, as she said in her testimony to the 2021 Congress. Read more.

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