Instagram launches subscriptions to help creators earn money

Instagram has rolled out subscriptions globally to help creators earn a living from the content they create for the platform. The feature will allow creators to gain support from their audience, partner with brands and also earn money through advertising or bonuses directly from Instagram and Facebook.

Facebook/Meta launched subscriptions in 2020 and this model has helped creators grow their business on the platform, and based on “strong feedback from creators”, Meta is now offering the same business model to creators on Instagram.

“With Instagram subscriptions, creators can develop deeper connections with their most engaged followers and increase monthly recurring revenue by giving followers access to exclusive content and perks, all on the same platform where they are already interacting with them,” Instagram explained.

Instagram will first test subscriptions with a handful of creators and they will be allowed to set a monthly price of their choice and unlock a “Follow” button on their profile.

Subscribers who choose to subscribe can enjoy many benefits. These include features like Subscriber Lives where creators will broadcast exclusive lives just for their subscribers, Subscriber Stories for exclusive content and interactive story stickers, and Subscriber Badges that allow followers to stand out from other followers while commenting and sending messages.

Currently, the subscription option is available for 10 creators in the US: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii, and @lonnieiiv. And Instagram plans to include more creators over the next few months. If you want to see how subscriptions work, you will need to subscribe to one of these creators for Rs 449/month, this can be canceled at any time.

Additionally, Meta (and Instagram) will not collect royalties from these creators until at least the end of 2023.

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