Influencer reveals how much she earns on TikTok, YouTube, Facebook and Instagram: ‘My jaw dropped’
A influencer candidly revealed how much money she makes from each social media platform for her content.
Erika Kullberga lawyer who uses it ICT Tac to share investment tips, money-saving tips and travel advice, has amassed over 9 million followers on the platform. In addition to her TikTok followers, she has 4.1 million followers on Instagram, 3.3 million followers on Facebook and 755,000 subscribers on it Youtube channel.
In a video posted on his TikTok on Wednesday, the content creator and founder of legal tech startup, Plug and Law, opened up about the income she makes from her followings and content, with Kullberg revealing that she makes a few dollars every day from the video-sharing platform alone.
“In case you’re curious, here’s how much each social media platform paid me with 17 million subscribers,” the video began.
According to Kullberg, who noted that she started creating TikTok videos “exactly one year ago,” she has since racked up a “lifetime total” of 452 million views on the platform. “And you can see that I make a few dollars every day,” she continued, showing a screen recording of the daily payouts, which ranged from $2.23 to $24.88.
“That brings my total earnings on TikTok to $3,255,” Kullberg revealed, before adding, “BUT wait until you compare that to YouTube.”
TikTok pays creators through its Creators Fund, which the platform created to give creators the “opportunity to make money doing what they love and turn their passion into a livelihood.” According to the platform, the funds each creator can earn “are determined by a combination of factors; including the number of views and the authenticity of those views, the level of engagement on the content, as well as verifying that the content complies with our Community Guidelines and Terms of Service”.
To be eligible for the Creator Fund, TikTok notes that a creator must be based in the US, UK, France, Germany, Spain or Italy, be at least 18 years old, have at least 10,000 followers and have at least 100,000 video views in the last 30 days.
The influencer then moved on to her Facebook account, where she said she started posting videos just a few months ago. According to Kullberg, since she started using the platform to share her content, she’s received “three payments,” the first for $447 and the second for $895.
Kullberg then revealed that she received her biggest payout from Facebook in September, when she made $1,729 on the platform.
While reflecting on her Facebook content, Kullberg noted that the “cool thing” is that the videos she posts on the platform are the same ones “she’s done for TikTok before.”
“So there’s no extra work besides pressing download,” she said.
In the video, Kullberg then caught her eye on Instagram, where she said her videos had received 263 million views.
Interestingly, Kullberg said Instagram “pays some creators, but not if you have over a million followers,” which she says means she hasn’t earned any dollars from the platform. form of social media. While influencers can make a lot of money from Instagram posts, revenue doesn’t come directly from the platform, but rather from brands and advertisers.
According to the influencer, when it comes to how YouTube pays its creators, she said it varies depending on whether it’s a short video or a long video.
Kullberg then used his contents for example, showing viewers a screenshot of a short 29-second video she posted on the platform about a credit card hack that has since been viewed 1.8 million times . “And I made $3 of it,” she said.
However, following a 12-minute video she uploaded to the platform, which has been viewed 2.3 million times, YouTube paid Kullberg $35,000, according to her TikTok.
“For my total revenue from YouTube, and remember that’s before taxes, $196,000,” Kullberg revealed. According to Kullberg’s YouTube channel, she posted her first video on October 29, 2019.
As with TikTok, YouTube has a Partner Program, which “gives creators greater access to YouTube assets and monetization features.” Eligibility requirements for the video-sharing platform include more than 4,000 hours of valid public viewing in the last 12 months and more than 1,000 subscribers.
As of Thursday, Kullberg’s video has been viewed more than 1.8 million times, with viewers in the comments praising her for her transparency.
“This transparency! one person commented, while another said, “Not many people would show this. It’s so cool and transparent. Congratulations by the way.”
“I’m always very curious to know how much creators earn. Thanks for sharing the info!” someone else wrote.
Others revealed they were inspired to start creating content on YouTube, with one person joking, “Okay, okay, I should start my YouTube channel.”
“I need to make a YouTube,” another person wrote.