Google, Facebook, Twitter, YouTube and others to invest in Nigeria’s digital space – Minister – WorldStage
WorldStage newsonline– The Federal Government of Nigeria says major tech giants including Google, Facebook, Twitter and YouTube have shown interest in investing and exploring business opportunities in Nigeria’s digital space.
Information and Culture Minister Alhaji Lai Mohammed said this on Saturday in Epe, Lagos State during the 49th Annual General Meeting (AGM) of the Association of Advertising Agencies of Nigeria ( YAA).
He said giant technology and primary digital media platforms that have explored the country’s digital media space have held meetings with relevant government agencies.
Mohammed said the federal government is committed to exploring all opportunities offered by technicians for the benefit of the people.
The Minister said the AGM theme, “The New World Order: Technology as a Game Changer”, was appropriate.
According to him, the awareness of the power of technology in brand communication required the establishment of the ministerial work team on the audience measurement system.
He said audience measurement in broadcasting would provide a responsible, data-driven understanding of the impact of communication on consumer behavior.
The Minister instructed relevant parties on the Ministerial Task Force to complete tasks to initiate the necessary legislative processes to implement the hearing measure before the end of the current administration.
Apart from the audience measurement, the minister said that the government has given its approval for the implementation of other reform initiatives of the Advertising Practitioners Council of Nigeria (APCON).
He said the reform would strengthen the advertising ecosystem, encourage inclusive growth and attract investment to the industry.
In his welcome address, AAAN Chairman, Mr. Steve Babaeko commended the Minister for his tireless efforts in repositioning the advertising ecosystem in Nigeria.
The Minister was accompanied at the event by the Registrar/Chief Executive Officer of APCON, Dr. Olalekan Fadolapo, and the Managing Director of the Nigerian Tourism Development Corporation, Mr. Falorunso Coker.