Google and YouTube surprise BTS ARMY on their 9th anniversary
Posted: Posted Date – 2:30 PM, Sun – 10 Jul 22
Hyderabad: K-pop group, Bangatan Boys popularly referred to as BTS has the most vibrant fandom today. Nine years ago their fandom was called ARMY – Adorable Representative MCs for Youth, and since that day they have been celebrating the fandom’s anniversary.
This year, Google and YouTube made a sweet gesture to all BTS fans by rolling out a new feature that captured their hearts. Whenever one searched for BTS on these platforms, it displayed a purple heart. Once clicked, the screen will be filled with purple balloons.
While users had fun popping the balloons, that wasn’t it. Among the balloons would be seven purple heart-shaped balloons with an animated injection inside. When clicked, the screen had a splash of color and then revealed a special message with birthday cakes and wishes from all seven band members to their ARMY. Along with the message, fans were able to listen to their favorite idols say, “I purple you.”
The phrase “I purple you” was coined by BTS’ V in 2016. Elaborating on it, he said it means “I will trust and love you for a long time.” The phrase caught on with the fandom and represented the love between the members of BTS and ARMY.
BTS is considered the first Asian musical group to gain international recognition for this feat. Although the group recently announced a hiatus to focus on their solo projects which left ARMY heartbroken, their collaboration with Google to deliver this sweet gesture only proves their undying love for their fans.
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