Forget ‘Butraat’, FB, YouTube come to the aid of Kashmir farmers
Srinagar: In the 1980s and 1990s, farmers depended on ‘Butraat’, a daily farming program broadcast on Doordarshan. It was an information bank for farmers.
Enter social media, Butraat has faded into oblivion and Vloggers have taken over.
Vloggers use social media to guide growers on spraying schedule, pesticides and other farming methods.
Kashmir Apple Wala, who runs a Facebook page and a YouTube channel, is one of the Vloggers who has a wide reach on social media. He posts videos informing farmers about pesticides and fungicides.
Kashmir Apple Wala has 47,000 Facebook followers and the majority of them are young arborists.
“In this channel I review all the fungicides, pesticides and fertilizers… I teach how to do farming in a simple and easy way, I have over 45 years of experience in the field of horticulture and of agriculture and I want to share this experience on My Channel for everyone to enjoy in their own way… My Channel will provide scientific, accurate and relevant information to subscribers,” reads the description of the Kashmir Facebook page Apple Walla.
From pruning to grafting, and from water drainage to harvesting, Kashmir Apple Wala has solutions for everything related to agriculture.
Not just technical details, it reviews pesticides, insecticides and other chemicals available on the market.
He has compiled a list of harmful chemicals to keep people cautious when buying pesticides and fungicides. It also publishes a list of real pesticides and fungicides.
He also started a live chat on his Facebook page. He answers farmers’ questions. He guides them on scientific approaches and new innovations so that they can increase their production.