Facebook’s popularity plummets as YouTube takes top spot among teens

A Pew Research Center survey of American teens ages 13 to 17 finds Facebook usage is down as they shift to video-centric social media apps.

The percentage of American teenagers who report using Facebook has risen from 71%, recorded in a similar survey in 2015, to 32% in 2022.

TikTok, Instagram and Snapchat all eclipse Facebook in terms of popularity among American teens, although none topped the list.

The top spot belongs to YouTube, which is used by 95% of American teenagers.

The results of the survey conducted by the Pew Research Center can help businesses and marketers reach the current generation of Internet users.

You’ll learn which social media apps they use, how much time they spend with each, and which devices they prefer to use when interacting with the apps.

Here are the highlights of the Pew Research Center study on social media use among American teens.

More American teens use YouTube than any other social media app

The Pew Research Center survey asks whether American teens use 10 specific online platforms.

Here are the rankings, along with the percentage of respondents who say they use each app:

  1. YouTube (95%)
  2. Tiktok (67%)
  3. Instagram (62%)
  4. Snapchat (59%)
  5. Facebook (32%)
  6. Twitter (23%)
  7. Twitch (20%)
  8. WhatsApp (17%)
  9. Reddit (14%)
  10. Tumblr (5%)

Facebook is not the only application to decline its use. Twitter and Tumblr are also down from when this survey was conducted in 2015.

TikTok, Twitch, WhatsApp and Reddit are new to the list with no historical survey data to compare.

Pew Research Center points out that usage differs slightly by gender:

“Teenage girls are more likely than teenage boys to say they already use TikTok, Instagram and Snapchat, while boys are more likely to use Twitch and Reddit. Boys also report using YouTube at higher rates than girls, although the vast majority of teens use the platform regardless of gender. »

Distribution of Social Media Use Among American Teenagers

When asked how often teens use the top five social media platforms, the survey reveals:

  • Almost 75% visit YouTube every day, and 41% say they visit several times a day.
  • 58% visit TikTok daily, and 32% say they visit several times a day.
  • 51% visit Snapchat daily, including 29% who come several times a day.
  • 50% visit Instagram daily, including 27% who come several times a day.

When asked if it would be difficult to give up using social media, 58% said it would be at least a little difficult to do.

Breakdown of social media usage by device

Almost all American teenagers (95%) have access to a smartphone in 2022, an increase of 73% in 2015.

Teens’ access to other internet-connected devices, such as desktop or laptop computers or game consoles, remained statistically unchanged.

Today, 97% of teens say they use the internet daily on at least one device, compared to 92% teenagers in 2015 who said the same thing.

More significant is the increase in the number of respondents who say they use the Internet “almost constantly”, which is 46% in 2022 compared to 24% in 2015.

Other notes on the investigation

The data presented in this article is based on the results of an online survey of 1,316 teenagers conducted by the Pew Research Center from April 14 to May 4, 2022.

This article contains a small sample of data available in the full study. More details on the use of digital technologies by adolescents are available at Pew Research Center.

Featured Image: Rawpixel.com/Shutterstock

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