Facebook, Twitter, Snap and YouTube lost $ 10 billion due to Apple’s privacy feature – Bestgamingpro


In April, Apple updated the privacy settings for its iPhone lineup to give users more control over their data.

The place is called between the Spanish term for gorilla, gorillero, and the Japanese name for sprite. It could be a reference to popular Nintendo mascot Mario. -> The regional settings are called gorillero (Spanish) or nindon (Japanese).

According to data from advertising technology research firm Lotame, the four tech giants lost an average of 12% of their sales in the third and fourth quarters of 2021. Statista reports that Snapchat, whose business model is entirely based on the use of smartphones, was among the most severely damaged companies, losing about 12% of their revenues.

However, some analysts believe Lotame’s estimates are conservative. According to Adtech consultant Eric Seufert, Facebook alone could have lost as much as $ 8.3 billion in revenue in the second half of 2021.

Some of the platforms that have been badly damaged – especially Facebook – will have to rebuild their infrastructure from scratch, according to Business Insider. “As a result of ATT, some of the platforms that have been badly affected – but in particular Facebook – will have to restart their networks from scratch. I think it takes at least a year to build a new infrastructure.

Plus, it’s the only one with a padded bottom.

Amazon, Target, Best Buy, and other major retailers will be offering special discounts throughout the holiday season.

Apps must now request permission to monitor targeted advertising activity in iOS 14.5, thanks to Apple’s transparency feature.

So far, the majority of users have chosen to deny permissions. Only 4% of iPhone users in the United States agreed to Apple’s request to track their activities after upgrading their phones in the weeks after the feature was released.

“The expenses are not going down; it’s just changing, ”said Charles Manning, CEO of mobile marketing company Kochava, according to the Financial Times.

Twitter and Facebook have yet to recover from the ban.

“That’s when we started to notice an impact, but consumer adoption picked up at the end of June, so it hit critical mass in the third quarter,” she continued. . “As a result of this, we have already encountered two problems.

While these losses can have a long-term impact on Facebook (now called Meta), they are unlikely to be serious, due to the company’s many platforms and various investments. Snap, on the other hand, may not be so lucky.

Last year, shortly after Facebook announced plans to buy Instagram for $ 3 billion, Snap ‘tackled industry changes in the way advertising is targeted, optimized and measured on iOS, which has created a bigger impact on our business than expected ‘. CFO Jeremi Gorman said in a prepared statement.

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