Facebook launches Instagram Reels worldwide, with more features

Facebook owner Meta announced on Tuesday that it is launching Instagram’s short video feature, Reels, globally.

“Reels is already by far our fastest growing content format, and today we’re making it available to everyone on Facebook around the world,” Meta CEO Mark Zuckerberg said Tuesday in a message on Facebook.

He said Facebook wants Reels to be the best place for creators to connect with their community and earn a living, “so we’re also launching new monetization tools.”

Meta launched Reels on Instagram in 2020 and Facebook in 2021 in response to popular short-video app TikTok, which is owned by Chinese tech giant ByteDance.

Today, Zuckerberg announced that Meta is adding creative tools to Facebook Reels like Remix, and the ability to create a reel from an existing story. “We’re also building video trimming tools so creators posting live-recorded or long-form video can experiment with different formats,” he said.

The company, which says video now accounts for half the time people spend on Facebook, also announced new ways for creators to earn money through the Reels feature.

He said he was expanding his program to pay creator bounties in more countries and testing overlay ads using banners and stickers for creators to earn ad revenue. It would soon run full-screen commercials between reels.

Meta also said it will be rolling out updates so users can create and view Facebook Reels in new places, such as in its Stories feature, Watch tab, and at the top of News Feed.

With contributions from Reuters

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