Ditch the ‘Obscene’ Deodorant Ad: The Government on Twitter, YouTube | India News

NEW DELHI: The Ministry of Information and Broadcasting on Saturday ordered a television station and social media giants Twitter and YouTube to remove “derogatory and obscene” advertisements from a deodorant brand, Layer, from their platforms. ‘r Shot. Several social media users as well as the head of the Delhi Commission for Women, Swati Maliwal, said the series of suggestive ads would trivialize sexual violence against women.
The department’s action follows ASCI, the advertising self-regulatory body, which found the adverts breached advertising codes. In separate emails to Twitter and Facebook, I&B (Digital Media) Department Deputy Director Kshitij Aggarwal cited various sections of the Information Technology Rules 2021 (Guidelines for Intermediaries and Code of digital media ethics) to ask platforms to remove offensive advertising.
“The videos referenced above are harmful to the portrayal of women in the interest of decency or morality, and in violation of Rule 3(1)(b)(ii) of the IT Rules. Information (Intermediary Guidelines and Digital Media Code of Ethics). or harassing on the basis of gender,” Aggarwal said.
Mentioning that the advertisements were also aired on television, he said that the Advertising Standards Council of India (ASCI), which establishes the self-regulatory code for television advertising under the Cable Television Network Rules of 1994, “also found the video to be in violation of its guidelines.”
As well as offending the Ministry of I&B, the announcement angered social media users who referred it to ASCI on Friday, and Maliwal, the DCW leader.
Maliwal wrote to I&B Minister Anurag Thakur on Saturday about the “misogynistic” perfume ad being shown on television.
She also issued notices to the Cybercrime Branch of the Delhi Police demanding the registration of an FIR and the removal of mass media content. Delhi Police have been asked to provide a report on action taken on the matter by June 9.
Devendra Patel, founder of Adjavis Venture Ltd, owner of Layer’r Shot brand, claimed to have been caught off guard by the controversy or even complaint filed by the Delhi Commission of Women (DCW) as he traveled for two days.

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