September 19, 2021

Dhar Mann, the moral philosopher of YouTube

“If I use pictures of people who look a little different, like I have a girl with a bald head like a thumbnail, and she shaved her head because she was somebody. one who was suffering from cancer, ”he said. “Of course, our eyes even subconsciously gravitate towards these things. It’s important to have a lot of points of view.

The simplistic dialogue, painfully sincere and devoid of slang or sarcasm, is also intentional.

Sometimes, said Mann, people describe its contents as “a little too much on the nose, or it’s a bit cringe, or why is the dialogue so direct.” But it’s intentional. “In this way, children can understand, but also people who do not speak English can understand,” he said.

Forty percent of Dhar Mann’s audience is overseas, he said in an email. Its largest audience on YouTube is 18-24 year olds; on Facebook, it’s 25 to 34. “Facebook and YouTube don’t give data for audiences under 13, so I can’t say for sure that 7 to 10 is the fastest growing audience. quick, I feel like it’s based on my interactions with people, ”he wrote in an email.

Most of his videos incorporate topical accounts of police calls to Karens and Covid-19 grabbers, but their style and tone is more reminiscent of 1980s extracurricular specials and 1950s educational shorts. than other popular content today.

The characters are large and simple, each representing a demographic that any fourth grader could recognize: angry mom, spoiled wife, naughty girl, lazy husband. They almost look like instructional videos that an alien species might watch to learn the basics of American social dynamics.

“You will never see a gold digger video,” Ms. Mulroney said. “They can twist this story so many times. People love these gold digger stories, really.


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