Cosmetics company Lush shuts down Facebook, Instagram, Snapchat and TikTok accounts

British cosmetics company Lush has decided to shut down a number of its social media accounts in the 48 countries in which it operates.

The move is a reaction to the “serious effects” Lush believes social media platforms are having on mental health. As Jack Constantine, Chief Digital Officer and Product Inventor at Lush, told the BBC:

“[Social media channels] have to start listening to the reality of how they affect people’s sanity and the damage they cause through their urge for the algorithm to be able to consistently generate content, whether it’s good for users or not. “

Mark Constantine, co-founder of Lush, also explained the decision to remove the company from certain platforms:

“I have spent my whole life avoiding putting harmful ingredients in my products. There is now overwhelming evidence that we are put at risk when we use social media. I am unwilling to expose my customers to this evil. , so it’s time to take it out of the mix. “

Social accounts being closed include Facebook, Instagram, Snapchat, and TikTok. Lush’s YouTube and Twitter accounts will continue to function and the closure of other social accounts will be reassessed after one year. The company believes the move could cost Lush more than $ 13 million in lost sales, but hopes to “recoup that” without the need to rely on social media.

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The concern for Lush is that this move, whatever positive reaction it is sure to generate, could seriously hurt sales beyond what has been predicted. On the other hand, the concern for social media is that Lush doesn’t suffer a major loss and that other companies will decide to follow them outside of social media.

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