Youtube – 000111 http://000111.info/ Tue, 27 Sep 2022 05:17:20 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://000111.info/wp-content/uploads/2021/10/icon-35-120x120.png Youtube – 000111 http://000111.info/ 32 32 Move over, TikTok. This is… YouTube? https://000111.info/move-over-tiktok-this-is-youtube/ Sat, 24 Sep 2022 11:41:45 +0000 https://000111.info/move-over-tiktok-this-is-youtube/ There was a brief period in the late 2010s when the titans of social media seemed unassailable. Facebook and Instagram in particular — companies with user bases that eclipsed the populations of entire continents — seemed so utterly dominant that it was hard to see how anyone or anything could topple them. Then came TikTok. […]]]>

There was a brief period in the late 2010s when the titans of social media seemed unassailable. Facebook and Instagram in particular — companies with user bases that eclipsed the populations of entire continents — seemed so utterly dominant that it was hard to see how anyone or anything could topple them.

Then came TikTok. The hugely popular Gen Z short-form video platform has grown from an obscure lip-syncing app to a cultural force with over a billion users.

Perhaps most remarkable about the rise of TikTok is that it has left Facebook and Instagram very vulnerable.

Now we find ourselves wondering, “Can anything stop Facebook?” but, instead, “Can anyone challenge TikTok?”

The answer is yes – and the challenger is not a traditional social media app, but YouTube.

This week, the massive Alphabet-owned video site announced upcoming changes: its Shorts feature – essentially a TikTok-style short video – will be part of the YouTube Partner Program from 2023, and ad revenue will be shared with content creators. .

This suddenly makes YouTube much more attractive to creators – the relatively new class of workers who make their living producing video content.

However, what YouTube is also doing is pushing Instagram into a sort of no man’s land where it may well face growing headwinds as a social media platform or competitor to TikTok.

YouTube shorts are more important than they seem, mainly because their small digestible format makes them very popular, sometimes more so than longer format videos. YouTube Vice President of Product for Creators Amjad Hanif said the shorts get 30 billion views a day and 1.5 billion people watch them every month.

One key, however, is how they could help smaller creators rather than established ones. For example, Canadian Kyle Roswell’s YouTube channel dedicated to coffee has respectable views for longer videos, some in the hundreds of thousands; his most popular short film, on the other hand, has 13 million views.

This kind of difference can mean the difference between a YouTube being a side hustle and a job. While top YouTube channels may feel the need to commit time to a new, shorter format, smaller creators have fewer barriers to entry for an audience and revenue.

It also means YouTube is targeting TikTok, which for its part introduced revenue sharing earlier this summer. This arrangement, however, is only available to the top four percent of accounts, and it’s entirely plausible that YouTube’s wider reach could make it more accessible and profitable.

In this back and forth between short videos, however, Instagram can get lost in the mix.

Over the past two years, Instagram has pivoted in an attempt to deal with the threat of TikTok, shifting to videos called Reels and deprioritizing its initial focus on photos and sharing with friends.

It’s not going well. The Wall Street Journal reported that a leaked internal Instagram document said users don’t spend a lot of time on Reels and, even worse, “most Reels users have zero engagement.”

Beyond the traditional sense of companies competing on features, part of what’s happening here is that different platforms have different cultures and functions.

TikTok’s revelation was that it mostly ignored the idea of ​​following friends and family and was more like abbreviated TV: open the app and be entertained by people you don’t know personally. YouTube is similar, the difference being the inclusion of longer videos. It is not really social media – it’s just media, almost like the evolution or successor to television.

Instagram is different because it started life as a place to see photos of what friends were up to. That’s why when the app copied Snapchat Stories – short photos and videos that disappear – it was very successful, as it complemented the existing approach of following one’s social circle.

In trying to compete with TikTok, however, Instagram finds itself stuck in no man’s land, neither a functional competitor nor the social app it once was.

Seen in this light, it’s no wonder that the once impregnable app now looks much more, well, attackable.

For its part, YouTube seems to have made a very smart move, although of course we’re waiting to see how that plays out in the real world. If nothing else, what makes YouTube’s approach smart is that it knows what it is: a site or app people turn to for videos about things they care about.

It’s a clarity of purpose that he shares with TikTok – and one that Instagram seems to lack. And what once seemed unthinkable – that social media giants might actually go extinct – now seems all the more possible.

Navneet Alang is a Toronto-based freelance tech columnist for the Star. Follow him on Twitter: @navalang

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YouTube tries to compete with TikTok via “shorts” https://000111.info/youtube-tries-to-compete-with-tiktok-via-shorts/ Tue, 20 Sep 2022 19:56:00 +0000 https://000111.info/youtube-tries-to-compete-with-tiktok-via-shorts/ YouTube is giving more creators more money-making opportunities in an apparent attempt to compete with TikTok. The Google-owned company announced at the ‘Made on YouTube’ event on Tuesday that it was lowering the bar for creators to make money on the platform by introducing revenue sharing with Shorts, its streaming service. TikTok-like video sharing where […]]]>

YouTube is giving more creators more money-making opportunities in an apparent attempt to compete with TikTok.

The Google-owned company announced at the ‘Made on YouTube’ event on Tuesday that it was lowering the bar for creators to make money on the platform by introducing revenue sharing with Shorts, its streaming service. TikTok-like video sharing where videos can be up to 60 seconds long. YouTube said it plans to give creators of shorts 45% of revenue generated from ads served between videos, starting in early 2023.

“Short video is clearly a very popular format. So it feels like every platform is moving in the same direction,” says Mark Bergen, author of Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination.

Youtube would have first announced the changes internally at a general staff meeting on September 15, with Vice President of Product and Creator Product Management Amjad Hanif citing the development as “the biggest expansion” that the YouTube’s monetization program has suffered for several years. Tech industry experts say the move seems to indicate that YouTube is scrambling to retain creators as Chinese-owned TikTok is rapidly gaining popularity.

For its part, YouTube says a monetization option for short form content has always been part of its long-term plan. “The announcements we made today are the first of their kind and establish a new model of due and critical compensation for creators of short and mobile videos,” a YouTube spokesperson said. “It’s a huge area of ​​investment for us, and we’re excited to see how it helps the community thrive and grow.”

Read more: Why so many YouTube and TikTok stars want to sell you a shirt (and maybe a burger)

The battle against TikTok

With over two billion monthly active users, YouTube is by far the most successful online streaming platform. But the popularity of TikTok is becoming increasingly evident. TikTok’s average monthly active user count rose 234% in the second quarter of 2022 compared to the same period in 2019, while YouTube’s rose just 29%, according to data from the platform. measurement of Sensor Tower applications.

“What TikTok has done is kind of take YouTube’s recommender system and Facebook’s feed features that have been criticized for prioritizing engagement and addiction, and bundle it all into one service. really compelling,” says Bergen.

TikTok has also gained a foothold among Gen Z users. Pew Research Survey published in August revealed that while YouTube is still the most popular social media platform among American teens, TikTok is steadily gaining ground. The survey showed that 95% of American teens use YouTube and 19% are on the platform “almost constantly”, compared to 67% who use TikTok and 16% who use it “almost constantly”.

Instagram and Snapchat are next in the rankings, with 62% and 59% of teens, respectively, saying they use the platforms.

“TikTok is the platform of choice for young people,” says Margaret O’Mara, a technology industry historian. “And that’s the growth market that all of these platforms have been chasing.”

YouTube’s strategy echoes recent updates Meta, the parent of Facebook and Instagram, has made to its platforms to compete with TikTok. Since the introduction of Reels in 2020, Instagram has touted the shortened video feature as its answer to TikTok. But the company experienced a number of setbacks in the growth of the service. The Wall Street Log reported earlier this month that, according to Meta Internal Research, Instagram users cumulatively spend less than a tenth of the time per day on Reels than TikTok users spend on TikTok.

According to Log, this is partly because Instagram has struggled to recruit people to create content. This is the exact problem that YouTube seems to be trying to guard against.

Lowering the bar for creators to make money on the platform is an important move that reflects how the ecosystem of social media influencers has grown and changed, O’Mara says.

“Even ten years ago, everyone was different and YouTube could kind of act like an old Hollywood movie studio and have a stable of stars that it nurtured and showcased,” she says. “Now new creators who seem to get a lot of attention and a lot of traction very quickly are on TikTok. YouTube wants to attract this set of creators.”

What YouTube’s announcement means for creators

Previously, YouTube creators only made money if they had at least 1,000 subscribers and audiences watched at least 4,000 hours of their videos. Now, creators with 1,000 subscribers and 10 million views of shorts in 90 days can also profit from their content.

At Tuesday’s event, YouTube Vice President for the Americas Tara Walpert Levy said the company wants YouTube to be a “one-stop shop” for creators. “Our belief is that you should be able to make a living in any format,” she said.

TikTok introduced competition to YouTube in a way it never really did, Bergen says. “It’s forced YouTube to pay more attention and resources to creators like never before,” he says.

More Must-Try Stories from TIME


Write to Megan McCluskey at megan.mccluskey@time.com.

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YouTube Ghoulish Celebrities Visit Spooky Woods | Children Family https://000111.info/youtube-ghoulish-celebrities-visit-spooky-woods-children-family/ Mon, 19 Sep 2022 13:11:00 +0000 https://000111.info/youtube-ghoulish-celebrities-visit-spooky-woods-children-family/ The Grimm-Life Collective Tours Top 13 US Haunts ARCHDALE, NC, September 19, 2022 – Spooky Woods of Kersey Valley Attractions prepares to welcome Michael and Jessica Kolence, co-hosts of online sensation The Grimm-Life Collective, for a behind-the-scenes tour of Spooky Woods on Tuesday, the September 20 as part of their tour of Hauntworld.com‘s Top 13 […]]]>

The Grimm-Life Collective Tours Top 13 US Haunts

ARCHDALE, NC, September 19, 2022 – Spooky Woods of Kersey Valley Attractions prepares to welcome Michael and Jessica Kolence, co-hosts of online sensation The Grimm-Life Collective, for a behind-the-scenes tour of Spooky Woods on Tuesday, the September 20 as part of their tour of Hauntworld.com‘s Top 13 US Haunts of 2022.

“We are truly honored and delighted to have the opportunity to host The Grimm-Life Collective,” said Tony Wohlgemuth, co-owner of Kersey Valley Attractions with his wife Donna Wohlgemuth. “We’ve been big fans of Michael and Jessica for several years, and now they can come and see the year-round work that goes into all of our original set designs, costume designs and makeup.”

The Grimm-Life Collective received YouTube’s 100,000 Subscribers Silver Creator Award in June 2021. They now have over 343,000 subscribers on YouTube (with up to 4 million individual video views), 32,000 subscribers on Instagram and 18,000 followers on Facebook, all looking for the weird and the unusual.

In addition to the current 13 Haunted Attractions USA tour, the Kolences are looking for real life horror locations, filming locations, famous gravesites, real crime scenes and all the weird, weird and weird things that they may find along the way. In 2023, The Grimm-Life Collective is set to visit all major haunted attractions in England.

# # #

Live your adventure. Choose your adventure. What is your adventure?

Kersey Valley Attractions is a year-round adventure park located in Archdale/High Point, NC. Kersey Valley Attractions offers facilities for 1.5 mile zipline aerial tours, children’s zipline, state-of-the-art laser tag, high-tech escape rooms, bomb bowling, throwing indoor and outdoor ax pits with digital scoring, three levels of high-ropes courses with a 34-foot rock face, Super Mega Ride ‘N’ Slide, and Kersey Valley Paranormal Investigation Experience plus seasonal attractions , such as Kersey Valley Christmas, Maize Adventure Corn Maze, Kersey Valley Express Train Ride, Spooky Woods Haunted Attraction, Pumpkin Patch, Gemstone Mining, Gotcha Covered T-shirt Shop, Various Concessions, etc Kersey Valley also hosts school groups, church groups and scout groups; educational events on gemstones and fossils and at the Bee Education Center; as well as special events and corporate meetings in their large outdoor shelter.

Kersey Valley Attractions is set on its current 100 acres of farmland, established in 1985 as a haunted attraction on a 65-acre farm. Kersey Valley Attractions has expanded into year-round adventures with seasonal and special events, employing over 400 staff, creators, character actors and visitor hosts.

If you would like more information on this topic, or would like to schedule an interview with Tony Wohlgemuth…who has some fun stuff, please call 336-669-0704 or email tony@kerseyvalley.com.

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YouTube seeks to provide direct monetization for short films, a big shift in the battle for short content https://000111.info/youtube-seeks-to-provide-direct-monetization-for-short-films-a-big-shift-in-the-battle-for-short-content/ Fri, 16 Sep 2022 21:20:10 +0000 https://000111.info/youtube-seeks-to-provide-direct-monetization-for-short-films-a-big-shift-in-the-battle-for-short-content/ Could this be a fatal blow for TikTok and its short video leadership? It might seem like an extreme take, but YouTube, via YouTube Shorts, is stepping up its pitch for top short-lived creative talent, with The New York Times reporting that YouTube will soon add a new direct monetization option for short films, which […]]]>

Could this be a fatal blow for TikTok and its short video leadership?

It might seem like an extreme take, but YouTube, via YouTube Shorts, is stepping up its pitch for top short-lived creative talent, with The New York Times reporting that YouTube will soon add a new direct monetization option for short films, which would provide a clearer path for short-form content creators to earn money just for their clips.

According NYT:

“YouTube will bring ads to Shorts, according to meeting and two people familiar with the situation. The company plans to pay creators 45% of advertising money, according to one of the people. YouTube creators have traditionally received 55% of the money from ads shown before and during their videos. »

According to leaked internal audio, YouTube will also lower the barrier to entry of the YouTube Partner Programallowing more creators to earn money from YouTube ads.

Currently you need to reach 4,000 hours of total public viewing on your channel in the previous 12 months to be eligible for ads in your YouTube content, while you also need more than 1,000 subscribers to qualify for YPP.

These requirements likely don’t match up with Shorts, where total watch time will generally be much lower, while the reduced subscriber count would also open the door for earlier creators to build their presence in Shorts instead.

Combined, this could make YouTube Shorts a much more attractive prospect for short video creators. And when you also consider that Shorts content is now viewed by 1.5 billion YouTube users per month and has seen strong growth over the past year, the case for building on YouTube and the profitability of your content would be clearly enhanced by this proposal. expansion.

YouTube also then offers what would effectively be graduated monetization. Monetizing short form content is difficult, but YouTube pays creators billions of dollars every year through its Partner Program for Regular Video Uploads, where pre- and mid-roll ads can be inserted into clips. longer.

This provides a direct link between content and associated advertising revenue, and if YouTube can attract more creators with an initial revenue share through Shorts, then this could see more of them also build their traditional YouTube channels and become big revenue by translating their Shorts fame into an expanded presence on YouTube.

But what would YouTube do? How can you attach specific ads to specific Shorts clips – because the clips themselves are, usually, only a few seconds long, so you can’t really ask people to sit down during a pre-roll of 30 seconds to watch a 15-second Shorts clip.

Right?

I suspect it has something to do with this:

In recent weeks, an increasing number of YouTube users have raised concerns on ad groups like this, where up to 10 non-skippable ads can be attached to a single video.

YouTube has replied to some of these complaints via Twitter, explaining that these “bumper” ads are only 6 seconds long at most – so while that may seem like a lot of individual ads, the actual play time for these groups of ads is not significant.

But what if YouTube added more of these ads in preparation for this upcoming change of shorts? What if people are seeing more of these “bumper” adgroups because YouTube has struggled to build its inventory of very short promotions, so they can then attach unique 5-second ads to specific short ads in its app?

Perhaps this solves the dilemma of direct monetization, as super short ads, tied to a specific video or creator, can actually see direct revenue allocated to that individual account as well.

This seems to be the direction YouTube is headed – which would be a valuable addition to the Shorts ecosystem, offering direct monetization potential to Shorts users.

But again, if that’s the route YouTube is going, and it looks promising, it will also open the door for TikTok and Meta (via Reels) to add the same.

In this case, it might not be a differentiator for long, but the fact remains that creators can make a lot more money on YouTube than they can in other apps.

As noted, YouTube has brought $28.8 billion in advertising revenue in 2021, about half of which will then be redirected to creators through the YPP’s revenue sharing program. TikTok, with its Creator Fund and other brand partnership options, falls far short of this potential, while Meta, which is able to offer advanced monetization on both Instagram and Facebook through longer videos and other offers, is still not about to touch it. potential income level for creators.

Offering alternative revenue avenue options, like brand sponsorships through “creator marketplace” tools, provides additional value. But on YouTube, creators can get paid just for creating content. No offers or individual brand endorsements required – right now, YouTube is clearly the best option for video creators looking to earn money specifically for their creative talent.

Shorts ads would complement that, while helping guide top stars to more lucrative career opportunities.

It may not be the death of TikTok as such, but history shows us that eventually people will follow the money.

Vine stars have left for more lucrative opportunities (many will become millionaires via YouTube), while big-name game streamers regularly move platforms for exclusive content deals, despite having established plenty of followings in any app.

These changes do not always take place. Popular streamer Ninja, for example, switched from Twitch to Microsoft-owned Mixer in 2019 in a deal worth up to $30 millionbut in the end, Ninja was unable to bring his fans to the Microsoft gaming platform, because various reasons.

Cases like this are likely why platforms are hesitant to overpay on exclusive deals and instead strive to build self-sustaining monetization ecosystems from the ground up to attract more creators.

But again, every innovation can be copied, which can make true differentiation difficult, other than offering expanded monetization potential in other ways.

YouTube is leading on this front, and it will be interesting to see how the direct monetization of shorts adds to that appeal.

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YouTube and Meta will expand policy and research to counter online extremism https://000111.info/youtube-and-meta-will-expand-policy-and-research-to-counter-online-extremism/ Thu, 15 Sep 2022 21:57:00 +0000 https://000111.info/youtube-and-meta-will-expand-policy-and-research-to-counter-online-extremism/ The Meta logo is seen in this illustration taken August 22, 2022. REUTERS/Dado Ruvic/Illustration Join now for FREE unlimited access to Reuters.com Register September 15 (Reuters) – Big tech companies pledged on Thursday to take further steps to tackle online extremism by removing more violent content and promoting media literacy among young users, as part […]]]>

The Meta logo is seen in this illustration taken August 22, 2022. REUTERS/Dado Ruvic/Illustration

Join now for FREE unlimited access to Reuters.com

September 15 (Reuters) – Big tech companies pledged on Thursday to take further steps to tackle online extremism by removing more violent content and promoting media literacy among young users, as part of a White House summit on countering hate-fueled violence.

Platforms like Alphabet’s YouTube (GOOGL.O) and Meta Platforms’ Facebook (META.O) have been slammed for years by critics who say the companies have allowed hate speech, lies and violent rhetoric to thrive on their services.

Earlier Thursday, US President Joe Biden called on Americans to fight racism and extremism at a White House summit that brought together experts and survivors and included bipartisan local leaders. Read more

Join now for FREE unlimited access to Reuters.com

YouTube said it would expand its policies on violent extremism to remove content that glorifies violent acts, even if the creators of the videos are not linked to a terrorist organization.

The video streaming site already prohibits incitement to violence, but in at least some cases it has not applied existing policies to videos promoting the militias involved in the January 6 storming of the US Capitol. .

A Tech Transparency Project report in May found 435 pro-militia videos on YouTube, including 85 posted since the Jan. 6 attack. Some of the videos gave training tips, such as how to conduct guerrilla-style ambushes.

YouTube spokesman Jack Malon declined to say whether the service would change its approach to such content under the new policy, but said the update allows it to go deeper into the app. than before.

YouTube also said it would launch a media literacy campaign to teach young users how to spot manipulative tactics used to spread misinformation.

Microsoft (MSFT.O) said it would make a basic, more affordable version of its artificial intelligence and machine learning tools available to schools and small organizations to help them detect and prevent violence.

Facebook owner Meta said he would partner with researchers from the Center on Terrorism, Extremism and Counterterrorism at the Middlebury Institute of International Studies.

Lawmakers last year questioned the chief executives of Alphabet and Facebook, as well as Twitter Inc (TWTR.N), on whether their companies bore any responsibility for the Jan. 6 attack. .

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Reporting by Sheila Dang in Dallas and Katie Paul in Palo Alto; edited by Richard Pullin

Our standards: The Thomson Reuters Trust Principles.

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Why Twitch streamers are migrating to YouTube https://000111.info/why-twitch-streamers-are-migrating-to-youtube/ Mon, 12 Sep 2022 22:34:00 +0000 https://000111.info/why-twitch-streamers-are-migrating-to-youtube/ For much of the decade, Tic has remained one of the most dominant live streaming platforms in the industry. After all, Twitch is home to some of the biggest names in gaming, such as xQc, Amouranth, Ninja, and Pokimane. The website has 140 million monthly active users. However, in recent months, many well-known streamers have […]]]>

For much of the decade, Tic has remained one of the most dominant live streaming platforms in the industry. After all, Twitch is home to some of the biggest names in gaming, such as xQc, Amouranth, Ninja, and Pokimane. The website has 140 million monthly active users.


However, in recent months, many well-known streamers have left Twitch for YouTube. Although it’s been done before, given that CourageJD was one of the first notable content creators to make the transition in 2019, the overflow of announcements over the past year has come as a surprise to some. With the list of streamers changing platforms ever growing, it has led some to question the reasoning behind these moves.

GAMER VIDEO OF THE DAY

RELATED: Asmongold Slams Ninja’s Plan to Stream ‘Everywhere’


Why streamers are leaving Twitch

There’s no single reason why popular streamers leave Twitch, especially since each person has their own unique situation. However, there were many shared elements that prompted these content creators to be taken under the wing of YouTube Gaming, although some opposing streamers were candid in that they believe the move to YouTube is selling itself.

The first major reason is the financial security offered by YouTube. By paying streamers a certain amount of money to be exclusively on their platform, it ensures that streamers don’t have to worry about how many donations or subscriptions they have earned in a month. Valkyrae commented on this after her move, saying that she could only have one viewer, and it wouldn’t matter. On the other side, popular streamer xQc said it would cost YouTube $1 billion to get it exclusively.

The second aspect concerns how Amazon has sometimes treated its content creators. In the past, creators have been upset by what they saw as unfair Twitch bans, feeling like the platform wasn’t listening to their advice. DisguisedToast, for example, left Twitch for two years to stream on Facebook Gaming due to the pay gap. Twitch was only offering him 1/30th of what Facebook and other sites were willing to give him. In contrast, Valkyrae said she thinks “the YouTube team is…very caring, supportive, and listening to [her] feedback.”

The third reason is more circumstantial for each streamer, but revolves around the fact that these social media stars have a better chance of building a community and brand on YouTube. They can upload entertaining videos to their channel, create community posts, and sell merchandise all in one place.

Interestingly, Ninja recently ended his Twitch exclusivity as he plans to stream on all available platforms. This information has some wondering if this means that YouTube has offered him a deal that will allow him to earn more on their platform, as long as he primarily streams on their site.

Main streamers who left Twitch for YouTube

A list of notable streamers who left Twitch to stream exclusively on YouTube include:

  • CourageJD – November 5, 2019
  • Valkyre – January 13, 2020
  • LazarBeam – January 13, 2020
  • muselk – January 13, 2020
  • Dr disrespect – August 7, 2020
  • Dr Lupo – August 30, 2021
  • TimTheTatman – September 1, 2021
  • Louis – November 29, 2021
  • Sykkuno – May 2, 2022
  • LilyPichu – July 7, 2022
  • Myth – July 11, 2022
  • FaZe Swagg – September 1, 2022
  • Fuslie – September 6, 2022

Sure, Twitch is still one of the most popular streaming websites, and it will likely remain so for quite some time. It’s clear that YouTube is doing its best to compete with Amazon’s service by hiring big-name streamers and apparently accomplishing what Microsoft Mixer couldn’t. If YouTube manages to maintain this pace, it may result in a streaming directory to match that of Tic.

MORE: Every Twitch controversy of 2022 so far

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Ninja drops Twitch exclusivity, starts streaming on YouTube, Facebook, etc. https://000111.info/ninja-drops-twitch-exclusivity-starts-streaming-on-youtube-facebook-etc/ Fri, 09 Sep 2022 20:14:27 +0000 https://000111.info/ninja-drops-twitch-exclusivity-starts-streaming-on-youtube-facebook-etc/ One of the most popular streamers decided an exclusivity deal wasn’t enough. Tyler “Ninja” Blevins has dropped his contract with Twitch and plans to stream on all major platforms at the same time. After apparently (opens in a new tab) Staging a sudden hiatus last week, Ninja returned to announce that he won’t be signing […]]]>

One of the most popular streamers decided an exclusivity deal wasn’t enough. Tyler “Ninja” Blevins has dropped his contract with Twitch and plans to stream on all major platforms at the same time.

After apparently (opens in a new tab) Staging a sudden hiatus last week, Ninja returned to announce that he won’t be signing a deal with Twitch or YouTube, but will instead be streaming simultaneously on both, as well as TikTok, Instagram, Twitter, and Facebook. .

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Google Stock: YouTube makes the competition work (GOOG) https://000111.info/google-stock-youtube-makes-the-competition-work-goog/ Fri, 09 Sep 2022 06:00:00 +0000 https://000111.info/google-stock-youtube-makes-the-competition-work-goog/ pressureUA/iStock Editorial via Getty Images Introduction Google (NASDAQ:GOOG) (NASDAQ: GOOGL) acquired YouTube for just $1.65 billion in October 2006 and it turned out to be an incredible investment. Of course, it would have been even more impressive if they would have done it with cash instead of shares. In a perfect world, they would have […]]]>

pressureUA/iStock Editorial via Getty Images

Introduction

Google (NASDAQ:GOOG) (NASDAQ: GOOGL) acquired YouTube for just $1.65 billion in October 2006 and it turned out to be an incredible investment. Of course, it would have been even more impressive if they would have done it with cash instead of shares. In a perfect world, they would have used some of the $3.5 billion in cash and $7.7 billion in marketable securities from 2006 balance sheet but that’s splitting hairs.

My thesis is that YouTube forces competitors to work extremely hard.

Young online users

An article from the August Pew Research Center shows that 95% of American teenagers use YouTube compared to 67% for TikTok, 62% for Instagram (META), 59% for Snapchat (SNAP) and 32% for Facebook:

Teen users

Teen users (Pew Research Center)

The same article shows that 60% of American teenagers are on YouTube at least several times a day:

Use in adolescents

Use by adolescents (Pew Research Center)

An August post on HubSpot (HUBS) shows that YouTube is used as a product discovery tool by 56% of Gen Z, 54% of Gen Y, 48% of Gen X and 26% of Baby Boomers.

YouTube naturally attracts young viewers, but other online platforms have to make big investments to attract young audiences. Facebook got more access to teens in 2012 when they acquired Instagram for $1 billion, but now Instagram’s user base is aging and Meta needs to work hard to find ways to reach younger users. organically rather than relying on acquisitions.

Watch television

For decades, the TV advertising market was unassailable, but the internet has changed that. Broadcasting has been losing young viewers for years. Citing a British example, TBI said what follows:

92% of 12-15 year olds watched content, ranging from streamers like BBC iPlayer to platforms such as YouTube, while only 61% engaged with TV broadcasting.

It’s not just young viewers who are losing television; declines occur for all age groups. Nielsen shows that streaming accounted for 34.8% of US TV viewing in July, which was higher than the 34.4% we saw from cable and 21.6% from broadcast. YouTube has grown from 6.2% of TV viewing time in July 2021 to 7.3% in July 2022 as streaming continues to replace cable and broadcast.

Linear television companies are constantly striving to win back viewers who have left for YouTube. On the 1Q21 call, senior vice president and chief commercial officer Philipp Schindler noted that more 18 to 49 year olds watch YouTube than all of linear TV combined. Vice President Schindler cited additional statistics for linear TV in the 2Q21 call, saying that 70% of YouTube’s reach is to audiences not reachable by traditional TV media.

Vice President Schindler noted the distinction between YouTube and other streaming services in the 1Q22 call:

According to Nielsen, in the United States, YouTube accounts for more than 50% of ad-supported streaming viewing time on connected TVs among people aged 18 and older. And over 35% of viewers in this group cannot be reached by any other ad-supported streaming service. In other words, we find that when people choose to watch ad-supported CTV, they choose to watch YouTube, and YouTube delivers CTV audiences that advertisers can reach anywhere else.

All companies in the TV industry have to work hard to compete with YouTube. Traditional TV companies have to try to bring back audiences while streaming companies have to invest heavily in content. Netflix needs to change its business model to include advertising, and streamers that already have advertising need to make their systems more efficient. The experience that Google brings to YouTube through its search advertising business combined with its investments in AI makes it a fierce competitor in the advertising space.

Podcast

Spotify (SPOT) has to work extremely hard to compete with YouTube in the podcasting space. August Insider article talks about how YouTube has become the biggest podcasting ecosystem without showcasing the kind of work seen by Apple (AAPL) and Spotify. Quoting the NY Times, the BI article notes that Spotify had to shell out over $200 million to get 3 years of exclusivity with Joe Rogan:

The details of YouTube’s role in the podcast deal, which have not previously been reported, illustrate a surprising development in the world of podcasting over the past few years: YouTube has become a juggernaut. Two recent surveys, one by Cumulus Media and the other by Voices, showed that YouTube was the most frequently used podcasting platform, beating out Spotify and Apple’s podcasting apps. Even more surprisingly, the video service did next to nothing to make this happen.

The article goes on to talk about YouTube’s recommendation capabilities:

But unlike TV, YouTube has a recommendation algorithm that can direct new listeners to shows, solving a problem for podcasters who struggle to get discovered by new audiences.

Latasha James hosts “The Freelance Friday Podcast” and she was quoted as saying that she gets leads for her business from YouTube videos that are 5 years old.

Evaluation

YouTube’s advertising revenue increased by 30.5%, from $15,149 million in 2019 to $19,772 million in 2020, and then by 45.9% to $28,845 million in 2021! Things have slowed so far in 2022, as 1H22 YouTube ad revenue of $14,209 million was only up 9.2% from 1H21’s $13,007 million. YouTube also generates subscription revenue which is integrated into the “Google other” segment. Variety reports that YouTube CEO Susan Wojcicki wrote a letter to staff regarding the departure of YouTube Chief Commercial Officer Robert Kyncl in early 2023. The letter explains that YouTube has paid out over $30 billion to creators, artists and media companies over the past 3 years.

If YouTube were a standalone company, it would be valued in the triple digits of billions, but that’s only a small part of Google’s overall valuation. My thoughts on the overall rating haven’t changed much since my August 4 post. I still think the core segments, including YouTube, have a valuation range of $1.825 billion to $2.010 billion. This does not include Google Cloud and other bets. Share prices for September 8 are $108.38 for GOOGL and $109.42 for GOOG. To get the market cap of $1,420 billion, we multiply these stock prices by 6,881 million and 6,163 million which are account A/B and C respectively. The value of the company is almost $100 billion lower. to market capitalization due to $125 billion in cash and securities that are only partially offset by considerations such as debt and lease liabilities.

Market cap and enterprise value are below my valuation range, and I think GOOG stock is undervalued.

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Blackpink continues to reign supreme on YouTube as the only artist to surpass 80 million subscribers https://000111.info/blackpink-continues-to-reign-supreme-on-youtube-as-the-only-artist-to-surpass-80-million-subscribers/ Mon, 05 Sep 2022 04:41:03 +0000 https://000111.info/blackpink-continues-to-reign-supreme-on-youtube-as-the-only-artist-to-surpass-80-million-subscribers/ Looks like September will also be Blackpink month! From cracking the UK singles charts to setting records on the YouTube music and video charts, the girl group has started September off with a bang. And now, with their new YouTube achievement, they’ve made history. On September 5 KST, Blackpink surpassed 80 million subscribers on their […]]]>
Looks like September will also be Blackpink month! From cracking the UK singles charts to setting records on the YouTube music and video charts, the girl group has started September off with a bang. And now, with their new YouTube achievement, they’ve made history.

On September 5 KST, Blackpink surpassed 80 million subscribers on their official YouTube channel, making them the first and only artist to reach the milestone.

The girl group is the first artist, not just the first K-pop group, to achieve this feat. Having reached 80 million subscribers in just over six years and three months, the K-pop girl group has made YouTube history. Their YouTube channel was first launched on June 29, 2016.

Official Blackpink39s YouTube Channel
The Official Blackpink YouTube Channel

This news comes just a day after it was announced that Blackpink managed to land the top spots on YouTube’s music and video charts for the second week in a row with their latest single, pink venom. The song also remained in the top 50 during the second week of its release on the UK Singles Chart, taking 37th place.

Related News

Blackpink continues to top YouTube song and video charts with single Pink Venom premiering

Blackpink continues to top YouTube song and video charts with single Pink Venom premiering

For those who don’t already know, in July of this year, Blackpink’s record label YG Entertainment announced that the girl group would be returning in September with their second full album, NE ROSE. This would mark their first comeback in almost two years, following the release of their first full album, The scrapbook, in October 2020. The album teaser was released yesterday. The girl group is also set to kick off their world tour NE ROSE in October this year.

In December 2020, Blackpink received a personalized YouTube button for reaching 50 million subscribers.

Meanwhile, the K-pop girl group made their MTV Video Music Awards debut on August 28 with Pink Venom. Plus, Blackpink made history as the first artist to win ‘Best metaverse performance’ at the 2022 MTV Video Music Awards.

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100,000 TVP World subscribers on YouTube, thank you! https://000111.info/100000-tvp-world-subscribers-on-youtube-thank-you/ Sat, 03 Sep 2022 13:01:47 +0000 https://000111.info/100000-tvp-world-subscribers-on-youtube-thank-you/ Bringing all the latest news and daily updates from around the world, TVP World is delighted to thank its viewers, and in particular its YouTube channel subscribers who have just grown to 100,000, for their continued support. As Poland’s first English-language channel, TVP World offers a variety of programs that explore essential global and regional […]]]>

Bringing all the latest news and daily updates from around the world, TVP World is delighted to thank its viewers, and in particular its YouTube channel subscribers who have just grown to 100,000, for their continued support.

As Poland’s first English-language channel, TVP World offers a variety of programs that explore essential global and regional phenomena that have shaped the lives of billions of people.

TVP World News is the channel’s flagship news service where we zoom in on in-depth reporting at the heart of developments to get the big picture.

Since Russia launched its condemnable invasion of Ukraine, our correspondents have taken the risk of entering Kherson, Kharkiv, Odessa, Kyiv and other places to help the world see what atrocities Putin’s regime will be held accountable – targeting civilians and civilian infrastructure, disrupting adolescent and higher education, fueling poverty and mental wear and tear, as well as death and destruction.

military spirit

Russia’s war against Ukraine has all the hallmarks of modern warfare – the use of unmanned aerial vehicles (UAVs), i.e. drones, medium and long-range missile strikes, sabotage, kinetic action in very dangerous areas such as nuclear power plants and large tank returns as a major factor on the battlefield.

These ins and outs of the military confrontation between Russia and Western-backed Ukraine are brought to you on TVP World’s much-loved show “Military Mind”.

Break the fake

The roar of cannons and the thunder of artillery can have devastating results, but so can the buzz of Russian fake news and disinformation. In “Break the Fake,” we break down Kremlin propaganda to educate our viewers about its malignant manipulation and, at times, ridicule the all too apparent absurdity of it.

Eastern Express

There’s no better place to board the “Eastern Express” set than Poland. TVP World, thanks to Poland’s geological location and leading role in Central and Eastern Europe, aims to better illuminate regional developments that tend, due to distance and prejudice, to be distorted by other media . On the program, an overview of the Baltic countries, Belarus, Ukraine, but also Central Asia, Turkey and Georgia.

business arena

Business Arena offers a fresh perspective on everything that moves the global economy. With an in-depth look from our hosts, viewers get a lightning-fast look at the latest stock dynamics as well as an in-depth analysis of the impact of regional and global developments on the thickness of wallets around the world.

culture pulse

In these uncertain times, culture serves as a sanctuary where mind, body, and spirit can find creative fulfillment. TVP World’s “Pulse of Culture” is here for our viewers to hear and see the intricacies of music, film, sculpture and more.

Rock Rachon

“Rock Rachon” is a one-of-a-kind show hosted by the insightful Michał Rachoń who, seeing beyond the obvious, extracts the naked truth from political developments.

See you soon on the net !
Yet there is still much to discover about our programs, including our latest morning show World Today Morning.

Follow us on Instagram, Facebook and YouTube to stay up to date with the most pressing developments.

The source:

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