Black Perspectives: Powering the Future of Black Talent on Instagram

  • We are launching a new program designed to champion the future of young black talent, called Black Perspectives.
  • We’ve brought together four leading black British creators who will each lead a project to inspire the creative community and amplify voices on and off Instagram.

Today we are launching black outlook on Instagram in the UK: a new program designed to champion the future of young black talent. The initiative aims to challenge the status quo by empowering black creatives in various sectors including fashion, youth and community, entertainment and media.

Through this initiative, Instagram will support four unique projects to support young, emerging black creatives, helping them reach new heights in their careers.

To start the program, we have brought together four leading black British creators who will each lead a project to inspire the creative community and amplify voices on and off Instagram.

LGBTQ+ youth worker and community builder Tanya Compassco-founder of GUAP Ibrahim Kamarahost, DJ and presenter (To kiss) Henrie Kwushue and leading lifestyle content creator Esther Areole (Estare)will carry out their tailor-made initiatives from March to June 2022.

Emerging black creatives are driving the Instagram creative community. Since the platform’s inception, they’ve been leading the most innovative and viral trends, inspiring and entertaining users around the world through innovation and connections. We consider black creators to be indispensable in advancing culture and believe that all black creators deserve equal opportunity.

Black Perspectives is part of our ongoing commitment to championing and supporting the careers of young black creators on the platform and beyond.

At Instagram, we are committed to supporting and nurturing the careers of emerging black talent and Black Perspectives is an embodiment of that. Black creators constantly push the culture forward on the platform and too often face barriers to success in the creative industry. Together with our key changemakers, we’ve curated a program that will help emerging talent build careers on and off Instagram.

– Georgia Kelly, Emerging Creator Partnerships, UK and Nordics, Instagram

Black Perspectives 2022 program:

Tanya Compass: ERASURE starts April 20, 2022
Tanya wants to help young black LGBTQ+ creatives tell their stories unapologetically, and in doing so, they can build careers for themselves simply by being themselves. The youth worker and founder of Exist Loudly is hosting a two-day boot camp that will challenge stereotypical LGBTQ+ tropes and help jump-start participants in their creative careers.

Ibrahim Kamara: #LaBref starts April 27, 2022

Ibrahim, co-founder of GUAP, the UK’s first-ever video magazine, will mentor five creators as they produce a full campaign from a brief. They will be asked to deliver editorials, videos and images in response to the themes of “Legacy” and “Community” – which Ibrahim personally chose in honor of his late father.

Henrie Kwushue: free game starts May 16, 2022
The world of entertainment can be tough to break into, and even more so when you’re a young black creative trying to score your first gig. How it works? What do you do in fact to be paid ? In this series of IG content launching in May, presenter and DJ Henrie will put industry names in the spotlight, answering all those burning questions that have never been answered – until now.

Estare: the creator’s quest will take place on June 6, 2022
Lifestyle influencer Esther Areola – known to her followers as Estare – has created a series of challenges for five up-and-coming fashion and beauty designers, to see if they can deliver on a real brand brief. Estare will be joined by a panel of top designers who will assess what it takes to turn a side hustle into a full-time career.

Follow #BlackPerspectives on Instagram and find out how you can get involved in the initiatives of our main creators: @ibrahimkamara_, @tanyacompas, @henrieviii & @estaregrams.

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