Beware of big tech cities: the city that Amazon, Oracle and Facebook have chosen for the main hubs is coming for your technicians
Watch out, San Francisco, Los Angeles, Chicago, New York, Boston and Washington, DC – Nashville has your sights set on you. The six cities are being targeted in an aggressive marketing campaign launched this month to recruit tech talent in Music City, rapidly evolving into a preferred destination for tech companies and workers. It is thanks to a strong local technological ecosystem and to industry giants such as Amazon, Facebook, NTT Data and Oracle who have chosen to locate their main operations there.
(Photo: Dalton Agency)
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The six-city blitz, called TechIntoNashville, is the work of Greater Nashville Technology Council, the leading voice and advocate for Middle Tennessee’s $ 8 billion information technology ecosystem. The campaign’s goal is to double the tech workforce in Nashville and Middle Tennessee by 2025.
“Nashville’s tech industry has been growing steadily for many years, but not everyone outside of this area was aware of it,” said Brian Moyer, CEO of the tech board. “That all changed in 2018 when Amazon announced that it had chosen Nashville over 19 other cities for its new 5,000-job center of excellence. It shed light on our city as a growing tech hub – a position that solidified last year, when Facebook opened an $ 800 million data center just outside of Nashville and this year. , when Oracle announced the opening of a major hub in Nashville that will employ 8,500 people. ”
This infusion of big tech adds to strong organic growth. The constant flow of tech companies that have grown or moved to Nashville includes Eventbrite, Lyft, Houzz, Postmates, Wonolo, Pilot.com, GreenLight Medical, GoCheck Children, Experience.com, celery, Thank you, GraphiteRx, Darvis, Zerv, Yoshi, TVH route, NTT data, Phosphorus Cybersecurity, Cyber Conquest and more. Nashville is also home to a vibrant tech startup ecosystem that is experiencing incredible growth, including the emergence of two unicorns in the past six months – Silicon Ranch and Technologies built.
“We are well positioned to attract a world-class technological force,” said Nashville Mayor John Cooper. “Coders and engineers can go anywhere they want, of course. But they won’t find a city more vibrant and creative than Nashville, and it is only becoming more true. ”
This year, Nashville was ranked # 1 for tech job growth over the past five years by national commercial real estate company CBRE. In 2020, MoneyGeek ranked Nashville as the # 1 city for job seekers, and the Wall Street Journal ranked Nashville as the # 2 hottest job market in the country. Policom ranked it metro No.1 for economic strength in 2020, and Stessa ranked the city No.1 for economic growth in 2021.
“We have built a strong regional pool of tech talent to help meet the needs of our tech employers and provide opportunities for local workers looking to enter the tech workforce, but the demand for talent continues to grow,” Moyer said. “We realized that meeting the demand would require complementing these local efforts by recruiting experienced talent from out of town, which is how TechIntoNashville was born.”
Taking a finely focused approach, TechIntoNashville focuses exclusively on the six U.S. markets with the highest concentration of highly skilled tech talent – San Francisco, Los Angeles, Chicago, New York, Boston and Washington, DC – and where tech workers can also be motivated. seek greener pastures due to high taxes, high cost of living and low expected tech job growth in the coming years.
Current migration patterns to Nashville were also taken into account in the selection of target cities. The city has long been a preferred destination for young professionals, ranking # 1 for Millennial Population Growth among Small Tech Markets in 2021 by CBRE and # 4 Best City for Recent Tech Graduates in 2020 by DataFox.
“Because Nashville is a vibrant city that offers an incredible music, sports and entertainment scene, as well as easy access to outdoor recreation, businesses find the city a huge advantage when it comes to recruiting. a skilled and skilled workforce, ”said Bob Rolfe, commissioner of the Tennessee Department of Economic and Community Development. “In addition, without state income tax, Tennessee has a competitive advantage over the high tax states that TechIntoNashville targets: California, New York, Illinois and Massachusetts.
Techs in targeted cities will soon see Nashville’s speech online and in the media. Created by marketing companies Golden spiral and the Dalton Agency, the marketing tools used by TechIntoNashville include: search engine marketing, public relations, organic social media, paid social media, connected TV, online video, and native online advertising – all linked to one site Web, TechIntoNashville.com, where interested tech professionals in the six target cities – or anywhere – can research Nashville tech companies, read stories about tech workers who have already migrated to Music City, and sign up to receive information on job vacancies. Examples of creations launched this month: here. The tech council plans to run the campaign for at least three years.
“We look forward to welcoming more talented tech workers to the ground floor of the country’s next tech hub,” Moyer added. “In fact, technicians who have moved here before say this opportunity to be at the cutting edge of technology and make a real difference in the advancement of technology is the most compelling reason to be in Nashville today. hui. This is an unprecedented opportunity to boost your technology career. ”
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