#BettyWhiteChallenge raises $12.7 million on Facebook and Instagram

A viral fundraising effort to honor the legacy of Betty White – a lifelong animal lover and animal welfare advocate – encouraging donations to benefit shelters and rescues has raised $12.7 million on Facebook and Instagram, according to parent company Meta.

On January 17, which would have been White’s 100th birthday, Meta said #BettyWhiteChallenge fundraisers on her platforms raised nearly $900,000 from 26,000 people.

On Friday, according to Meta, more than 390,000 people donated to Facebook and Instagram fundraisers for the #BettyWhiteChallenge, raising $12.7 million for animal shelters and rescues. According to Meta, the company charges no fees for donations made to nonprofits through its social platforms.

White’s team posted a pre-recorded video to their Instagram on Friday, where the late star thanked her fans for raising so much money.

White, who died on December 31, 2021 at the age of 99, had a television and film career that spanned more than 60 years and was best known for her roles in ‘The Golden Girls’, ‘The Mary Tyler Moore Show” and “Hot in Cleveland”.

A self-proclaimed “zoo nut”, the famous actor has spent his life advocating for animal welfare. “My concern for animals is an open secret,” she wrote in her 2011 book, “Betty & Friends: My Life at the Zoo.”

White’s most high-profile work as an animal advocate has been his longtime relationship with the Greater Los Angeles Zoo Association (GLAZA), the nonprofit affiliated with the Los Angeles Zoo. She first became involved when the zoo opened in 1966, and she became a trustee in 1974. In 2012, she celebrated her 90th birthday at the LA Zoo.

White was also a trustee of the Morris Animal Foundation from 1971 to 2013. In 2010, she provided the donation that established the Betty White Wildlife Fund in response to the Deepwater Horizon oil spill and sponsored more than 30 health studies animal on behalf of the organization.

Pictured Above: Betty White poses with Uggie the dog from ‘The Artist’ as she arrives for her Friars Club Roast in New York in May 2012.

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