Apps like WhatsApp, Instagram, Messenger and Facebook started showing the “Meta” brand
On Android and iOS devices, the company’s new “Meta” brand has started appearing on WhatsApp, Instagram, Messenger and other Facebook apps. The change comes a week after Facebook announced it was renaming the company Meta. The rebranding aims to move beyond traditional social media and better reflect the company’s continued investment in the ‘metaverse’, an immersive experience. Microsoft and other IT companies are following Facebook’s lead in establishing their own metaverse-focused solutions. The Menlo Park, Calif., Company is keen to be the first to market its rebranding.
It is not clear if any changes are made to Facebook apps as a result of the rebranding. Twitter, CEO Jack Dorsey, others take Jibes as Facebook changes its name. In 2019, Facebook started displaying its native brand on the WhatsApp and Instagram apps. This move was intended to highlight its ownership of both platforms. Last week, WhatsApp chief Will Cathcart announced the rollout of the new branding on the instant messaging app. The executive said the update was intended to recognize that WhatsApp’s parent company “is much more than Facebook.”
First spotted on the latest beta versions of WhatsApp for Android and iOS devices last week, the Meta brand began appearing on the home screens of the latest versions of the WhatsApp, Instagram, Messenger, and Facebook apps. The change comes in the wake of Facebook’s announcement last week to go with the Meta title.
“This new name will make it easier for us to explain that you can share a status you posted to your friends on Facebook (the app), use the payment functionality provided by Meta (the company) or a service that remains to invent, ”Cathcart had said. Facebook decided to go with the new name months after working on developing augmented reality (AR) and virtual reality (VR) experiences. Facebook CEO Mark Zuckerberg said in a public letter that Meta will be about the metaverse where people can interact with each other virtually on the internet in an immersive way. However, he didn’t describe exactly what we could expect from the company in the near future.
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Summary of the news:
- Apps like WhatsApp, Instagram, Messenger and Facebook started showing the “Meta” brand
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