Andrew Tate is banned from TikTok, Instagram, YouTube

When I was in first grade in high school, the boys in my class discovered and deployed with great regularity the joke that women “belonged in the kitchen”. I don’t know where they learned it (Tucker Max, probably?), but beyond being misogynistic and rude, it was also fascinating. It seemed that once the boys were old enough to understand what sexism was, they saw its opposition as a threat.

This example is not to excuse the vapid and often violent beliefs of many young men, but rather to contextualize how uninteresting, juvenile and well-honed this form of reactionary anti-feminism is. Yet the internet is good for nothing but repackaging the same tired bullshit into something that looks shiny and new, and his latest take on The Man Who Hates Women combines all of that with other trends. of the moment: hustle culture, shock jockery, combat sports. , and, hilariously, pyramid schemes.

Andrew Tate is a 35-year-old former kickboxer, former reality TV contestant and current podcaster-slash-“King of Toxic Masculinity” whose incendiary rants against women, which he likens to property, have gone viral on TikTok , Instagram , and YouTube over the past few years. Often seen with sunglasses and a cigar, he’s a fixture on algorithm-based platforms, so much so that high school and college teachers say he completely derailed their classes and is responsible for… an increase in sexual harassment.

Until recently, he was also the head of a subscription-based online course program called Hustler’s University, in which clients paid $49 a month to learn, supposedly, how to make $10,000 a month from crypto investing, drop shipping or other scams. adjacent activities. Customers also received a commission for each new person they signed up and marketed their affiliate links by flooding social media with images of Tate’s most provocative videos. According to a Guardian survey, there were 127,000 members of Hustler University before it closed earlier this week. He remains the host of his podcast, which is called Tate’s speech.

Tate’s misogynistic rap sheet is long: As NBC News helpfully catalogs so I don’t have to, Tate detailed how he would assault a woman if she accused him of cheating, how he would rather date 18 year olds than 25 year olds because it can “make an imprint” on teenagers who “have been through less dick”. On a recent podcast episode, he said he punched a woman and broke his jaw in a bar fight, but “ran away,” and he said that police had raided his British home as part of an investigation into whether he had abused a woman.

Shortly after, he moved from the UK to Romania, claiming in a since-deleted YouTube video that it was because police were less likely to investigate sexual assaults there. Earlier this year, the Daily Mirror reported that Tate and her brother ran a webcam studio in which women “sold gory stories” to oblivious men who paid up to $4 a minute to talk to them (the brothers took most of the money), which his brother described as “a big rip-off”. He is an ardent Trump supporter and met Donald Trump Jr. in 2017; he also dated British far-right politician Nigel Farage, conspiracy theorist Alex Jones and anti-Islam activist Tommy Robinson.

In response to the recent onslaught of media coverage of Andrew Tate, most major social media platforms banned him. Facebook, Instagram and TikTok all deleted his accounts there, citing violations of their policies on violent speech, as did YouTube and Twitch. Twitter, meanwhile, permanently suspended him in 2017 when he tweeted that women should “bare”. [sic] some responsibility” for being sexually assaulted.

The problem with these bans is that they don’t necessarily remove all content featuring Tate himself, even though the vast majority of Tate’s viral content is posted by other people. He is a frequent guest on popular video podcasts like Complete shipment or Sports Stool’ BFFs; and left-leaning Twitch streamer Hasan Piker regularly posts reactions to Tate’s videos.

He’ll be on the internet whether the platforms ban him or not — and not because he’s particularly talented or has found some ingenious hack to game the system. It’s because he says things that, no matter how awful, will always resonate with a certain small segment of the audience. Most of her fans are young men, presumably the most willing to accept her views due to their resentment, anger, and sexual frustration. It’s the same impulse that drives young men towards hateful communities on incel forums or other toxic spaces like Gamergate, the art of pickup or men’s rights activism. It’s also, perhaps, the same one that encourages 16-year-old boys to ask their classmates to “go make me a sandwich.”

To be clear, anyone who uploads a video or talks about Andrew Tate knows exactly what he’s doing: he’s stirring up anger, controversy, or, as Tate calls it, “war.” Comments on videos of him range from mockery to fear to, yes, adoration, but the important thing is that they grab attention. This is how algorithm-driven platforms work: by tapping into humans’ most basic impulses toward controversy and extremism. Even if you hate what you’re watching, it’s no less empowering – the algorithms don’t care about your feelings. In other words, Andrew Tate gets views whether his coverage is positive or negative. That’s why this article will probably get more clicks than anything I’d rather write about, maybe a topic that doesn’t involve the name “Hustler’s University”.

We’ve been here before, and we’ll be back when the next shameless dastardly man combines virulent misogyny with the fashionable aesthetic of the moment. Because in addition to being extraordinarily hateful, what Andrew Tate is is above all boring. Since women have been demanding equality, there has been a backlash. Tate is simply riding the latest wave, a move that includes reversing Roe vs. Wade and the anti-#MeToo sentiment reflected in the verdict on Depp v. understood.

There’s no point in paying more attention to this weirdo; there is nothing “special” about him other than the fact that he, as a a viral tweet postulates, “looks as if you tried to draw Pitbull from memory.” Do you have kids who know who Andrew Tate is? Talk to them. Are you a law enforcement officer investigating his alleged crimes? Keep doing it. Otherwise, ignore it completely. You will be doing the world a favor.

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