Adobe Tool makes it easy to post videos to Instagram, Facebook and Twitter

Adobe’s Creative Cloud Express tool, originally designed for people who want to create impactful videos for social media, is now also ideal for publishing those videos.

A Tuesday update to Creative Cloud Express adds a feature called Content Scheduler that enables influencers, small businesses and others who want to post graphics and videos to Instagram, Twitter and Facebook with a single action. The tool, available only through the Creative Cloud Express web app at the moment, also allows you to preview posts and schedule their release in the future.

The tool handles some of the more complex aspects of social media posting, such as character count limits and auto-complete usernames. It’s available as a free tool, but a $10 per month subscription adds more fonts, templates, online storage, editing tools, and stock photos.

Adobe has benefited greatly from its move from licensing individual versions of software packages such as Photoshop and Lightroom to its Creative Cloud subscriptions. The free versions of some of its tools, like Lightroom and Creative Cloud Express, may attract people to subscription plans.

Creative Cloud Express is built for a time when advertising no longer means just buying ads, said Scott Belsky, Adobe product manager for Creative Cloud.

“Marketing budgets are rapidly shifting from traditional print and television to social media,” Belsky said.

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