8 Ways to Promote Your YouTube Channel Online

Starting a YouTube channel takes a lot of work, and unless you’re one of the few exceptions, you’re unlikely to be successful overnight. In addition to regularly uploading high-quality videos that provide value to your target audience, you will also need to focus on marketing your channel.

You can use the Internet to share your content in many places. However, having so many choices can become overwhelming. So it’s worth narrowing down your choices to where you’ll get the most return on your time investment.

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This article will give you eight ideas for promoting your YouTube channel online.

Regardless of your industry, networking is one of the most crucial skills you can learn. And while you may not think it matters as much to online creators, getting to know other YouTubers can increase your channel’s exposure.

If you’re new to YouTube, you can’t expect people on the platform to know who you are right away. However, you can get your name out there to like-minded creators and become more visible to their audience by leaving comments on their videos.


Over time, people watching the main creator’s video can click through to your channel and check out your content. However, you will need to make sure to leave meaningful feedback. Share your opinions on the subject and talk about what you liked and disliked in their video.

The rise of TikTok has led several major social media platforms to adopt their own forms of shorthand video content. Many channels feature content that falls into this category, which has given creators like you a huge opportunity to grow your audience.

If you’ve ever created a YouTube video, you have plenty of content that you can repurpose for social media platforms. While TikTok is the go-to option for many, Instagram Reels is also worth checking out. You can also create short videos on LinkedIn, Facebook and Twitter.

To create vertical videos from landscape footage, you can use a tool like Premiere Pro or Premiere Rush to quickly crop your content. You’ll need to check the usage guidelines for content that appears on other platforms for each channel, as some don’t allow reposts.

You probably know all about longer videos and YouTube shorts, but how much importance have you placed on the platform’s Community feature?

The community is one of YouTube’s most underrated tools. You can use the feature to create multiple types of posts, including statuses that look like Facebook and LinkedIn. Plus, you can add GIFs and still images, as well as create polls and more.

You will need to accumulate at least 500 subscribers to use the YouTube Community tab. Once you do, you’ll have access to the feature within a week.


4. Make podcast appearances

Podcasting has become increasingly popular throughout the 21st century, and content like this allows users to learn on the go. Whether you’re a small YouTuber or have already built up a strong subscriber base, podcast guest appearances are a great way to reach even more people.

If you’re a new YouTube channel, you may need to introduce yourself to podcasts before you get the opportunity to feature. However, more established YouTubers will likely have many requests each week.

Before appearing on the podcast, prepare and choose the one that makes sense from a niche perspective. Ideally, you’ll also want to choose one with a large audience.

5. Share your videos on Twitter

Twitter is a great platform for photographers, but any online creator can put the platform to good use. The network has made sharing video content easier; all you have to do is upload the file to a tweet and share your thoughts.

You can also share links to your YouTube videos on your Twitter feed. The website’s search tool is a powerful feature, and using important keywords and hashtags will potentially help you reach more viewers.

When using Twitter to share your videos, consider tagging accounts linked to your content. For example, you can tag Sony if you’ve reviewed one of the company’s cameras. It might earn you a retweet and extra attention as a result.

6. Consider using Google Ads

While organic growth is crucial to the long-term success of any online creator, you shouldn’t overlook the power of paid advertising. Google Ads offers a wide selection of advertising tools and you can use this feature to promote your videos.

Choose the video you want to promote and customize your target audience. We have an in-depth guide on how to use Google Ads to promote YouTube videos if you want to give it a try.

7. Increase the reach of your website

If you’re seriously considering starting an online business, you’ll probably want to have a website for your YouTube channel. This will allow you to upload different types of media, such as blog posts and infographics. Plus, you’ll give people an easy way to contact you about potential opportunities.

Increasing your website’s reach can have a positive ripple effect on your YouTube channel. Gaining search engine visibility will inevitably draw more attention to your website, which, in turn, could lead to more clicks on your channel.

You can use several methods to increase the reach of your website. Optimizing your pages for search engine rankings and publishing meaningful content are two options.

8. Check out the forums on Reddit

Many YouTubers and online creators stick to the main social media channels. But if you’re willing to think outside the box, you can find multiple platforms with huge potential audiences. One of them is Reddit, which receives over a billion visits each month.

On Reddit, you’ll find a forum for almost every topic imaginable. Think about where your target audience is likely to hang out and post links to your content there. At worst, you’ll likely receive constructive feedback to help you grow.

Check the subreddit before posting, as some might not allow you to share external or promotional links.

Growing your YouTube channel takes a lot of effort, but you’ll find a huge range of places to promote your content online. The rise of short-form video content has given rise to many opportunities to build an audience on social media, and some of the lesser-regarded platforms also offer huge potential.


When promoting your YouTube channel, do some research beforehand to determine where you will find your audience. Then you will have a much better chance of finding your ideal people.

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