6 new ways for creators to make money on Instagram and Facebook

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New initiatives could make it easier for digital creators to earn money on Instagram and Facebook.


Key points

  • Mark Zuckerberg’s brand Meta introduces new tools to help creators make money on Instagram and Facebook.
  • Two of Meta’s new initiatives offer free monetization tools and a Creator Marketplace where brands and creators can connect.

Many people make their living online as digital creators. Mark Zuckerberg recently announced new ways for content creators to make money on Instagram and Facebook.

His Meta brand wants to make it easier for creators to earn money for their work. Some features are already available, while others are being tested for future release. Learn more about these initiatives below.

For now, creators can use the Facebook and Instagram monetization tools for free. These include paid online events, subscriptions, badges, and newsletters. Creators will retain all revenue generated until 2024, when Meta plans to charge creators for using these tools.

Interoperable subscriptions

Creators will be able to give their paid subscribers on other platforms access to subscriber-only Facebook groups.

Facebook stars

Facebook Stars allows creators to monetize their video and audio content through a tipping system. Facebook will open this feature to eligible creators so they can earn money from Reels, Live Streams and Video on Demand content.

Reel Monetization

Instagram’s Reels Play Bonus program will soon be open to more creators on Facebook. This will allow creators to post their Instagram Reels to Facebook to monetize them on both social media platforms, if they meet the bonus criteria.

Creators Marketplace

Instagram is currently testing a Creator Marketplace where creators can be discovered and paid for their work. Brands will be able to use this marketplace to share new partnership and sponsorship opportunities with creators.

Digital Collectibles

Testing is currently underway to allow more creators to display their non-fungible tokens (NFTs) on Instagram. Meta also hopes to bring this feature to Facebook to enable cross-posting. In the future, creators will be able to share NFTs via Instagram Stories.

It will be interesting to see what the creators think of these efforts. If they can more easily make money from their platforms, they’ll probably want to create more content.

Other ways to make money online

Being an online creator is one way to make money online. But this is not the only way.

Many people are exploring ways to earn a part-time or full-time income online. It could be a solid way to increase your income and help you reach your personal financial goals faster.

One option is to get a side scramble. Secondary bustles can allow you to explore a new skill while earning more money.

While not all of these opportunities can be achieved online, many can. Side hustles that aren’t internet-based can offer flexibility, allowing you to work weekends or evenings.

Here are some resources to help you explore other side business ideas:

  1. 7 Side Hustles That Make $1,000 A Month
  2. 5 pandemic-friendly side activities you can do from home
  3. 6 Side Hustle For Introverts
  4. 4 lucrative side businesses for creatives

You are not alone if you are looking for ways to change your personal financial habits and earn more money. These personal financial resources can be helpful.

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